Growth Marketing Analyst & Creative Strategy

Descripción del puesto:

This year marks 10 years since we launched the idea that simplifying our customers' lives is possible by offering an innovative solution that allows them to easily subscribe to, manage, and switch all types of contracts through a unique and intuitive platform. In that time, we have supported more than 1.5 million customers in France, Spain, and Italy, while investing in new verticals and positioning ourselves as a highly efficient, innovative, and competitive scale-up in a rapidly growing market. With over 900 employees across 3 locations, we are solidifying our position as a market leader in Europe. We are always on the lookout for talent ready to join a dedicated and motivated team driven by a meaningful project. Working with us means embracing a culture of excellence, innovation, and real impact. As a Paid Acquisition Analyst, you will : Within the Paid Acquisition team (Marketing & Sales team department) and based in Barcelona, your mission is to drive, plan and execute new growth projects for the PPC team on all markets. Your role consists of setting up, developing and scaling new paid acquisition levers. You will bridge the gad between data-driven performance and creative strategy, ensuring that our messaging resonates with our audience while maintaining high growth standards. This is a strategic role for papernest since you will be working on new topics with high growth potential for all the markets as well as a great opportunity to learn go to market strategies and project management skills. Your role will cover several areas : digital marketing, cross team project management, SEA, data analysis and everything it takes to efficiently put in place and test new initiatives. You will be the owner of the profitability of these initiatives being responsible for the KPIs of the e2e funnel, from acquisition costs to conversion rate to revenues. 1. Identify high potential growth projects : - Study new acquisition channels and/or market opportunities (internally or externally) like Google Ads, Meta Ads, Tik Tok, affiliation; - Structure your approach to prioritize those initiatives based on growth, impact, resources and other criteria; - Benchmark our competitors and others sectors to find the best practices. - Monitor creative trends on Meta, TikTok and YouTube to identify winning ad formats and hooks that can be adapted for our markets. 2. Project Management: - Coordinate with the PPC team to launch projects with the right stakeholders; - Coordinate with other teams (Operations, Data, CRM etc.) to ensure the initiative have the right environment to perform; - Promote a test & learn dynamic to continuously improve the results of your tests. - Own the end-to-end creative process for new channels, from writing high-converting briefs to overseeing production with the design team to ensure performance-oriented creatives are optimized for conversion. 3. Analyze : - Analyze daily and weekly performances (profitability, deep-dive analysis, actions, recommendations etc.); - Deep-dive into creative-specific KPIs (Hook Rate, Hold Rate, CTR) to understand what content drives performance and why ; - Work closely with all teams (PPC and the others) to challenge the performances, propose improvement actions, and decide to scale/stop the initiatives

Requerimientos del candidato/a:

About you :
- Having attended engineering or a business school ;
- Experience in analysis : you master Excel, SQL is a plus ;
- Having an experience in marketing is an asset ;
- You have experience or a strong interest in Meta's "Creative-First" era ;
- Ability to write clean, actionable briefs for designers and video editors ;
- Great interpersonal skills and ability to communicate with stakeholders ;
- Bilingual in French and English, Spanish is a plus ;
- Growth mindset : effectiveness, resilience to failures, dedication to the mission.

What We Offer :
Evolving in an international and inclusive environment: Everyone has their place at Papernest, and with over 46 different nationalities, it's not uncommon for us to start a sentence in French and finish it in English or Spanish!
Compensation & Partnerships: A monthly allowance defined by Business France, check for the amount in Spain, which is updated every quarter. Additionally, Papernest offers partnerships for various services in Barcelona (restaurants, sports, leisure, and healthcare centers).
Health & Transport: A health insurance plan, April, for hassle-free management of your healthcare expenses, with 100% reimbursement. To make your transition easier, we also cover 100% of your round-trip transportation costs.
Luggage: No decision to make! Papernest covers 100% of your luggage fees (up to 150kg) so you can enjoy all the seasons in Barcelona.
Home office: Enjoy 2 days of home office per week to optimize your focus and efficiency