Digital Marketing Specialist

Descripción del puesto:

Nous rejoindre, c'est intégrer une entreprise d'envergure mondiale. Mû par la recherche permanente de l'innovation et de l'excellence, pionnier et leader des technologies propres et de la mobilité durable, le Groupe entend rester à la pointe des grandes tendances qui font bouger le monde.

Fort de son efficience, de son agilité et de son esprit d'équipe, le Groupe fait preuve d'exigence et d'audace pour définir la mobilité de demain.

Pour réussir ces transformations, l'entreprise a besoin de tous les talents. Rejoignez-nous !

Chez Stellantis, nous évaluons les candidats selon leurs qualifications, leurs mérites et les besoins du métier. Nous accueillons les candidatures des personnes de tout genre, âge, ethnie, nationalité, religion, orientation sexuelle, et handicap. La diversité de nos équipes nous permettra de mieux appréhender l'évolution des besoins de nos clients et de notre environnement futur.
Stellantis is a leading global automaker, dedicated to giving its customers the freedom to choose the way they move, embracing the latest technologies and creating value for all its stakeholders, through its unique portfolio of iconic and innovative brands.

Stellantis Nederland B.V. represent brands such as Peugeot, Opel, Citroën, Fiat, Abarth, Alfa Romeo, DS, Jeep, and Lancia in the Dutch market.
As the official importer of Stellantis vehicles, we work closely with a nationwide network of authorized retailers to ensure the availability, quality, and service excellence our customers expect.
Be part of a company that's moving the world forward: join us and drive change !

In this role, you're a member of the Customer Management Office (CMO) of Stellantis Nederland B.V. you will report to the Manager of the Digital Marketing & Customer Relations Management (CRM) Team, but will also interact with local and central brand teams, external vendors and retailers, and other CMO teams.
Your mission consists of maximizing digital activation, optimizing online customer journeys, and ensuring strong, data-driven lead flow performance. Your focus lies on commercial output: increasing leads, conversions, customer satisfaction, loyalty, and supporting sales and marketing objectives across brands.

The role is located in the Amsterdam office and offering a hybrid working environment (minimum 2 days at the office, 3 days home office).

Your contribution :
Lead, CRO & Performance Management:
* Secure, implement, manage and improve lead flows across your brands;
* Propose & execute online engagement initiatives, A/B testing to improve conversion rates and improve lead volume;
* Provide recommendations to improve lead processes and drive commercial efficiency;

Digital Projects & Campaigns:
* Orchestrate the updating of content on local brand websites, based on input from input from local and central (HQ) marketing, sales and aftersales teams, as well as customer insights;
* Advise Brand Marketing teams on effective digital campaigns and KPI definition;
* Optimize the websites for SEO (Search Engine Optimization) via content/meta tags/titles & descriptions/keywords, in coordination with third parties and HQ;
* Manage database-driven online projects for marketing programs and activations.
What makes you a great fit:

* A Bachelor's or Master's degree, preferably in Marketing, Communications, Data Science or a related field.
* At least five years of hands-on experience in digital marketing, database or lead management.
* Practical experience with Adobe Experience Manager, Dynamic Yield and other content management systems.
* Experience with managing external partners.
* A strong understanding of online conversion optimization, digital campaign implementation and website management.
* Tech-savvy and a quick learner.
* A creative, proactive and enthusiastic team player with strong communication skills.
* Fluency in Dutch and English.
* A genuine passion for cars and enthusiasm for our brands is a big plus!

What we offer:

Stellantis Nederland B.V. provides a range of benefits, below you will find an overview of what you can expect. Ask your Human Resources Business Partner to learn more about what we offer.

* A competitive compensation & benefits package including a bonus scheme, a 13th month salary and a holiday allowance
* A great holiday package of 31 days per year (including 6 ADV days)
* At Stellantis, we focus on the growth of our people with a dedicated e-learning platform and a language app (GoFluent)!
* We promote hybrid working, but also encourage you to bond with your team and other colleagues, 2 days per week at the office,
* Committed to your well-being: Enjoy the option of a tax- free deduction on your fitness subscription.
* Be part of a diverse and inclusive multinational team that embraces cultural differences and values every individual's contribution