Marketing Activation Manager

Descripción del puesto:

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!

Learn more: jti.com

Marketing Activation Manager, RRP

Position: We're looking for a passionate team member with solid track record of trade and consumer activation, project management, with an agile approach, who will orchestrate cross-functional team collaboration to deliver RRP category success.

In this role, you'll plan and implement brand, commercial activation, and communication programs, as well as contribute to marketing activities in partnership with HU/CzHuSk/HQ teams and external agencies. You'll lead brand and consumer engagement strategies, supervise performance, and suggest improvements. 

Responsibilities:

* Actively contribute to commercial strategy development and KPI achievement in close collaboration with SI, Sales, and Marketing teams. Ensure timely online and offline marketing activities execution in line with business priorities and legislative framework. Monitor competition, drive innovation, and run budget planning effectively.

* Educate and empower on the RRP category, manage trade engagement, B2B communication, and program execution. Ensure consistent execution of communication and activation strategies across on/offline touchpoints. Lead internal communication and oversee activity measurement and follow-up.

* Create and localize campaign content and assets in line with brand cycle activities and guidelines. Analyze, evaluate, and follow up on activities regularly. Collaborate closely with the CzHuSk Marketing team, HQ, and creative/digital agencies.

* Implement consumer engagement programs by managing 1-2-1 program including other B2C programs/activities. Ensure high-quality execution together with platform preparation, full staffing, and education. Ensure KPIs achieving together with regular field visits and collaboration with Sales.

Requirements:

* University degree or equivalent experience

* 2+ years in Marketing, Trade and/or Consumer Activation, Sales

* Experience in strategy, digital marketing, and people management

* Committed to achieving goals and leading by example

* Excellent communication, collaboration, and project management skills

* Analytical with attention to detail

* Strong presentation skills

* Advanced MS Office skills

What to Expect:

* Annual leave: legal entitlement + 3 additional days

* Local Cafeteria Plan: 500,000 HUF per year

* New Ways of Working (NWOW): one-time allowance of 132,000 HUF, provided in the first month

* Home office internet support: 9,500 HUF per month (in addition to base salary)

* Life insurance

* Medical coverage

* Business Travel & Accident Insurance

* Employee Share Purchase Plan (ESPP)

* Family leave benefits, including maternity and paternity leave

* Corporate mobile phone and communication tools

* Learning & Development programs

* Wellbeing initiatives and Employee Assistance Program (EAP)

* Years of Service Jubilee Awards (every 5 years)

* Company events and social activities

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.

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