Direct Marketing Activation Specialist

Descripción del puesto:

Overview

CAREERS TO SMILE ABOUT

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay's and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
Responsibilities

The Opportunity

We are looking for a Direct Marketing Activation Specialist to bring CRM campaigns to life through best-in-class execution within Salesforce Marketing Cloud.
This role is responsible for transforming campaign strategies into high-quality, personalized consumer experiences across owned channels such as email, SMS, and push notifications. You will play a critical role in ensuring that every campaign is flawlessly executed, properly configured, and delivered with precision and consistency.
They will work closely with strategy, data, and technical teams to ensure that campaigns are not only launched on time, but also optimized for performance and scalability.

Your Impact
* Execute and configure CRM campaigns using Salesforce Marketing Cloud, including:
* Email builds (drag-and-drop and/or HTML-based)
* Journey configuration and automation setup
* Personalization and dynamic content implementation
* Translate campaign requirements into accurate platform execution, ensuring alignment with strategy and audience definitions
* Manage end-to-end campaign setup, including scheduling, testing, and deployment
* Perform thorough QA processes to ensure:
* Correct personalization
* Functional links and tracking
* Proper rendering across devices and email clients
* Collaborate with cross-functional teams (strategy, data, tech) to ensure seamless campaign activation
* Identify and resolve execution issues quickly, ensuring minimal risk to live campaigns
* Contribute to continuous improvement of campaign execution processes and best practices

Qualifications

*

Who Are We Looking For?

* Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Content Builder).
* Proven experience executing CRM campaigns within marketing automation platforms, including personalized and dynamic content.
* Solid understanding of campaign workflows and end-to-end lifecycle execution.
* Strong attention to detail with a quality-focused mindset.
* Ability to manage multiple campaigns simultaneously in a fast-paced environment.
* Strong communication and collaboration skills.
* Fluent in English (written and verbal).
If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

* Opportunities to learn and develop every day through a wide range of programs.

* Internal digital platforms that promote self-learning.

* Development programs according to Leadership skills.

* Specialized training according to the role.

* Learning experiences with internal and external providers.

* We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.

* Financial wellness programs that will help you reach your goals in all stages of life.

* A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.

* And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

The Opportunity

We are looking for a Direct Marketing Activation Specialist to bring CRM campaigns to life through best-in-class execution within Salesforce Marketing Cloud.
This role is responsible for transforming campaign strategies into high-quality, personalized consumer experiences across owned channels such as email, SMS, and push notifications. You will play a critical role in ensuring that every campaign is flawlessly executed, properly configured, and delivered with precision and consistency.
They will work closely with strategy, data, and technical teams to ensure that campaigns are not only launched on time, but also optimized for performance and scalability.

Your Impact
* Execute and configure CRM campaigns using Salesforce Marketing Cloud, including:
* Email builds (drag-and-drop and/or HTML-based)
* Journey configuration and automation setup
* Personalization and dynamic content implementation
* Translate campaign requirements into accurate platform execution, ensuring alignment with strategy and audience definitions
* Manage end-to-end campaign setup, including scheduling, testing, and deployment
* Perform thorough QA processes to ensure:
* Correct personalization
* Functional links and tracking
* Proper rendering across devices and email clients
* Collaborate with cross-functional teams (strategy, data, tech) to ensure seamless campaign activation
* Identify and resolve execution issues quickly, ensuring minimal risk to live campaigns
* Contribute to continuous improvement of campaign execution processes and best practices

Requerimientos del candidato/a:

*

Who Are We Looking For?

* Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Content Builder).
* Proven experience executing CRM campaigns within marketing automation platforms, including personalized and dynamic content.
* Solid understanding of campaign workflows and end-to-end lifecycle execution.
* Strong attention to detail with a quality-focused mindset.
* Ability to manage multiple campaigns simultaneously in a fast-paced environment.
* Strong communication and collaboration skills.
* Fluent in English (written and verbal).
If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

* Opportunities to learn and develop every day through a wide range of programs.

* Internal digital platforms that promote self-learning.

* Development programs according to Leadership skills.

* Specialized training according to the role.

* Learning experiences with internal and external providers.

* We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.

* Financial wellness programs that will help you reach your goals in all stages of life.

* A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.

* And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization