Digital Content Creator

Descripción del puesto:

The Body Shop

The Body Shop has been here since 1976 and we're not going anywhere. There's never been a more exciting time to join us, with a range of fantastic opportunities now available.
We're looking for fellow pioneers of ethical beauty who are keen to drive our business in the UK and around the world. If that sounds like you, we'd love you to join us as we embark on our next chapter.
The Body Shop is committed to generating positive economic, social and environmental impact. We're fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who's not afraid to mix things up.

Your role in a nutshell

Purpose of role:

The Body Shop is a rebellious brand, business, and collective. We are Rebellious by nature. Our people, products and places all contribute to our purpose: to use business as a force for good. This requires all our brand and product communications, and our core creative expression, to be extraordinary and rebellious, too.

The Greenhouse (TGH) is our small in-house creative team. In the words of our founder, Anita Roddick, it exists to "romance the products, communicate intimately with the customers, and constantly separate us from the competition by creating ideas of inspirational brilliance and tangible success."

Since 2018, we have been on a transformative journey to revive this spirit. Despite some changes along the way, we are now in the next phase of that journey, kicking on into a new and exciting world, evolving into the next chapter: rebuilding, reviving, rediscovering.

This role - a new one for The Body Shop - will have a key part to play in that journey.
The right candidate will help realise our ambitions for the brand, by helping to create and publish high-volume, attention-grabbing digital content, across a wide range of customer-facing online spaces.

Your content will engage with our audiences (existing and new), causing them to fall in love with our incredible products and our rebellious brand.
You'll collaborate with a wide variety of disciplines, both within our talented team and beyond, to ensure timely delivery and cohesion with all our channels.

Working with other designers and producers, marketeers, product owners, digital experts. and the Head of Creative, you will be helping to define and articulate the brand and product messages on an evolving basis within our digital spaces.

Success will be judged in relation to your contribution across the digital arm of the business. Key to this will be your ability to craft and produce digital content that energises our core audiences in all relevant digital channels.

More about the role

* A new role in the organisation, that will plan, produce, and publish content across digital platforms (brand.com, META and TikTok paid social, Amazon, 3rd party online wholesalers and marketplace) supporting our digital first expansion strategy.

* The main purpose is to exponentially increase our digital first asset library with a primary focus on consideration and conversion assets to drive marketing funnel and customer acquisition.

* The planning, production and delivery will be at accelerated speed and efficacy, with a cost-effective mindset, using our internal AI platform and becoming an internal expert. This will mean delivering high volume but engaging content, fit for purpose, and addressing creative fatigue.

* Work flexibly to collaborate with and support different colleagues and deliver for different stakeholders. You will work productively on every brief, adhering to different and varying timelines, depending on the nature of the project, and collaboratively with different internal customers and colleagues, collaborators, and stakeholders. You'll also be capable of working alone, depending on the brief.

* Contribute to a strong creative culture. We are each individually responsible for maintaining and nurturing an agile, solution-focused, commercially creative, and collaborative culture. You'll play your part by being always supportive of your colleagues, embracing their different perspectives in pursuit of bold, game-changing work.

* Collaborate with colleagues across the business. You will help cement and evolve strong partnerships with the Digital, Creative, Brand, Product and Marcomms teams. You will work closely with individuals within these teams to bring digital content to life in a fast but compelling way. On every project, you will develop the confidence to support in challenging colleagues to help develop work that is timely, commercially smart and delivering against the wider brand strategy.

What we look for

The right person will have experience in originating attention-grabbing digital content for brands with a vision grounded in the online world.
You will have experience using a variety of AI tools and platforms to generate and shape volume content, from crafted and approved ideas and designs.
You should demonstrate that you are adept at crafting a clear and consistent visual and verbal output.
You will have a genuine love of creative craft.
You will also be personally committed to The Body Shop's ethos of business as a force for good, by generating positive economic, social, and environmental impact.
And, in that context, you will be constantly alive to cultural issues and creative trends relevant to our core audience.

Experience

* Experience as a digital content creator, crafting and delivering impactful assets for multiple digital spaces.
* Experience of working in a fast-moving creative environment that delivers consistently high-quality creative output.
* Experience working with AI tools and platforms to build variations and adaptations of crafted content.
* Experience supporting senior leadership teams in delivering quality work with tight timelines.
* Digital excellence, and a sharp eye for visual and verbal errors and inconsistencies.
* A track record of delivering bold, differentiating work that delivers on clarity and simplicity.
* Experience of working cross-culturally, and in a global environment.
* Retail/ beauty industry experience is an advantage, but not a pre-requisite.
Competencies
* Ability to originate relevant, simple, and powerful digital content that resonates with our core target audiences.
* Ability to help interpret a brief and build on an existing idea or territory.
* Ability to work effectively with, and support, colleagues to ensure cohesion between visual and verbal creative, as well as across all digital channels and formats.
* Ability to work at speed and against deadlines
* Excellent interpersonal skills - concise and confident communication at all levels.
* A positive and proactive attitude, confident creative thinking abilities, and an ability to challenge the status quo, where relevant.
* Ability to work to and evolve clear guidance for international colleagues.
* Strong prioritisation and organisational skills, capable of managing multiple projects.
* A keen knowledge of, and passion for, current cultural trends, within the target audience reference and beyond, and within the competitor set.

Benefits

As well as a competitive salary, here are just a few of the rewards that you can look forward to if you join us: a 6% non-contributory pension plan, 23 days holiday, 50% staff discount and access to product sample sales, access to Perks at Work, our online shopping channel with exclusive deals & discounts, as well as LOVE money to spend on your wellbeing and personal development