Brand Manager Oncology

Descripción del puesto:

Brand Manager - Oncology (Lung Cancer)
Location: Belgrade, Serbia
Function: Marketing - Oncology
Reports to: Franchise Head Oncology

About the Role

We are seeking a strategic and innovative Brand Manager - Oncology to lead the development and execution of marketing strategies for a key oncology brand focused on lung cancer.

In this role, you will drive brand growth and lifecycle management, ensuring impactful, patient-focused strategies that deliver value for patients, healthcare professionals, and the organisation. You will work cross-functionally to shape brand direction, innovate in-market, and ensure strong competitive positioning.

Key Responsibilities

Brand Leadership
* Develop a deep understanding of the oncology patient journey from diagnosis onward
* Translate insights into impactful and competitive marketing strategies
* Build and maintain strong relationships with key external oncology stakeholders
* Champion a patient-centric approach that drives innovation and value

Strategy & Execution
* Lead the creation and implementation of strategic and tactical brand plans
* Collaborate with cross-functional teams (Medical, Sales, Market Access, etc.)
* Adapt global strategies to local market needs
* Identify growth opportunities and respond to market dynamics
* Deliver engaging omnichannel campaigns and customer engagement strategies
* Develop strong value propositions for healthcare professionals and systems
* Manage external agencies and suppliers to optimise brand performance
* Oversee brand budget management and resource allocation
* Deliver on agreed sales, growth, and operational targets

Compliance & Governance
* Ensure all activities align with global standards and local regulations
* Maintain compliance with company policies, Code of Ethics, and external requirements
* Complete all mandatory training and uphold best practices in stakeholder engagement

Candidate Profile

Essential Requirements
* Degree in Medicine, Pharmacy, or Life Sciences
* Proven experience in brand management within the pharmaceutical industry
* Experience in omnichannel/digital marketing
* Strong cross-functional collaboration skills
* Ability to translate scientific insights into actionable marketing strategies
* Strong stakeholder engagement and communication skills
* Business and financial acumen
* Strategic, analytical, and creative thinking
* Fluent English
* MS Office proficiency
* Valid driving licence

Desirable
* Experience in oncology or oncology brand management
* Knowledge of disease awareness and patient support programmes
* Leadership experience or potential
* Strong understanding of complex healthcare environments

What You'll Bring
* A patient-first mindset with the ability to innovate in complex environments
* Strong communication, negotiation, and influencing skills
* Ability to manage multiple priorities and deliver results
* Collaborative approach and ability to lead cross-functional initiatives

Why Join Us?

Join a purpose-driven team committed to transforming patient outcomes in oncology. You'll have the opportunity to lead impactful brand strategies, collaborate with leading experts, and contribute to meaningful advancements in cancer care.

Apply Now

If you're passionate about oncology and ready to make a difference, we encourage you to apply and be part of our journey.

Date Posted05-Jun-2026

Closing Date21-Jun-2026

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements