Web Marketing Intern - Digital Experience and Analytics

Descripción del puesto:

Change the world. Love your job.
About the job:
The Digital Experience operations and Analytics team at TI is responsible for the collection of data to deliver actionable insights, and operationalize those actions into a positive digital experience for the customer via sales automation, marketing automation, personalization and segmentation.

This internship is geared towards individuals who have an interest in:
* Leveraging data to guide the creation and optimization of sales and marketing programs to drive business roadmaps.
* Improving how we collect, join and analyze data across our customer touch-points such as TI.com and promotional content.
* Developing an understanding of how to use the Customer Data Platform (CDP) and other marketing technology to create audience segments and deliver a customer-focused experience across digital channels.
* Enabling fast reporting by building an ecosystem that allows for quick access to valuable insights, and training teams to use this ecosystem effectively.
* Analyzing key performance indicators to provide improvement recommendations for sales and marketing programs.
* Experimenting to find the best approach, looking for innovative solutions, and challenging the status quo

Requerimientos del candidato/a:

Minimum Requirements:
* Pursuing an undergraduate or graduate degree in Marketing, Marketing Research& Analytics, Management Information Systems (MIS), Digital Marketing, Analytics, Web Design& Development, User Experience Design, Technical Communications, Engineering or Computer Science with focus in marketing, or related degree.
* Cumulative 3.0/4.0 GPA or higher
Preferred qualifications:
* Pursuing a Bachelors or Master's degree in marketing, marketing analytics, data science, computer science, engineering, MIS, or related field
* Experience or basic proficiency with high-level programming languages (python, Java)
* Experience or basic proficiency with SQL and BI tools (Tableau, Power BI, Looker)
* Experience or basic proficiency with martech platforms (CDPs, ESPs, CRMs, Marketo, Eloqua)
* Internship experience in a similar field
* Strong analytical skills and curious mindset
* Capable of multi-tasking and handling conflicting priorities
* Motivated self-starter with the ability to work independently while effectively communicating progress updates vertically and laterally
* Ability to communicate complex topics to variety of stakeholders
* Can make progress in an ambiguous environment