Intern - Digital Content Strategy

Descripción del puesto:

Internship - Digital Design

JOIN OUR RUNNING APP TEAM

The adidas Running App helps users track workouts, chart progress, join challenges and virtual races, and access content that keeps their fitness journey moving. In select markets, they can also win incredible rewards with adiClub points they earn in the app.

Our mission: to motivate runners, push their progress, and inspire them to reach their goals, one step at a time. The app had 70 million registered users in 64 countries who collectively tracked 278 million activities and logged 898 million km in 2025.

Users range from beginners to advanced athletes of all age groups, and it's not just running that they participate in. They also walk, cycle, strength train, use the treadmill, hike and much more.

The adidas Running App team sits within the global Storytelling team, adidas Digital Content's internal creative agency. Together, we deliver digital content, strategic project guidance and creative direction for all things digital and are made up of three pillars: Creative, Production, and Content Strategy. We serve as the bridge between brand direction and the digital ecosystem.

We collaborate closely with Digital Product Owners, UX design and copy, Content Strategy, Digital Sports Activations, Sports Experience, Membership, CRM, and the adidas Runners teams to ensure every user enjoys a seamless, inspiring experience throughout their fitness journey.

The Role
As our Design Intern, you'll bring your conceptual thinking, eye for detail and creative energy to every project within the Running App. Your day-to-day focus will be shaping the content that lives in the adidas Running App including copy, images, and video.

GROW YOUR CAPABILITIES THROUGH MEANINGFUL TASKS & PROJECTS 

Support the design and development of Running App initiatives, with content ideas, mechanic ideas, visual exploration, UI layouts, motion/visual storyboards, and AI experimentation

Adapt existing content for in-app experiences and assets

Contribute to the creation of internal presentations and materials that communicate creative ideas and user journeys

Shadow designers, copywriters, video editors and content strategists to learn how to bring compelling, athlete-first storytelling to life within the app environment

Develop your design, storytelling, and digital product thinking skills within a fast-paced, innovation-driven environment

Manage your time and develop your workflow to deliver multiple tasks on time

Develop your communication skills within a culturally diverse team

WHAT WE'RE LOOKING FOR

Currently studying or recently completed a bachelor's degree (or equivalent) in design or a related creative field.

Available to work onsite at the Amsterdam HQ (hybrid, 3 days in the office)

Interested in sport, running culture, and digital experiences

Curious with a desire to learn and grow

Has the start of a strong portfolio demonstrating digital compatible concepts and design

Proficient in industry-standard tools (Adobe Creative Suite, Figma, After Effects, etc.) and willing to explore new and emerging creative tools

Detail-oriented. Good time management. And the ability to manage multiple tasks

Comfortable working independently and/or collaboratively within cross-functional teams (design, copy, product, and marketing)

Fluent in English both verbally and written

WHAT'S IN IT FOR YOU

Grow your knowledge and experience in a globally-renowned, fast-paced company;

Broaden your skillset by supporting across cross-functional teams and capabilities;

Employee discounts on products;

Chances to attend and take part in on-campus events and sponsored adidas events/games;

Structured training and development, access to LinkedIn Learning, Language Training and adidas

Learning Portal;

Possibility to join our mentorship program, networking opportunities or employee resource groups;

International intern community and work environment;

Regular development conversations as part of your role;

Inspiring campus with canteens, cafes, reflection rooms and sport facilities including an on-site free gym and many more sports facilities;

Company sports program including classes and events focusing on sports and mental health;

Monthly gross allowance: 1.200,00EUR

Flexible and agile working arrangements (40% home office possible);

KEY FACTS

Start Date: September 1st 2026

Duration: 5 months

Location: adidas Amsterdam, Hoogoorddreef 9A, 1101 BA

NEXT STEPS

To apply for the role, please submit your CV. You don't have to write us a motivation letter, but if you
have something to say, let us know. 

Please apply in English.

If we feel like it is a match, you'll be invited to a video interview - don't worry we'll fully brief you on this;

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

* COURAGE: Speak up when you see an opportunity; step up when you see a need..
* OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
* INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
* TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
* INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
* RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

- Culture Starts With People, It Starts With You -

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title: Intern - Digital Content Strategy

Brand:

Location: Amsterdam

TEAM: Corporate Services

State: NH

Country/Region: NL

Contract Type: Intern

Number: 542817

Date: Mar 30, 2026