Performance Marketing Intern, SEO And Paid

Descripción del puesto:

Descrizione del posto (Mansioni)

Giorgio Armani S.p.A.
The Armani Group is a leading company in the fashion and luxury sector, with more than 8,000 employees. Its three core brands - Giorgio Armani, Emporio Armani and A|X Armani Exchange - are active in many countries all over the world. With origins firmly rooted in Italy, but also with a cosmopolitan vision and culture, the company has grown since it was founded in 1975, expanding its offer from clothes and accessories to cosmetics, fragrances, eyewear, watches, jewellery, and furniture and furnishing accessories. Today, therefore, as well as being well known in the area of fashion, the Armani Group is also renowned in the sectors of interior design, food and beverage, and hotels and resorts. Giorgio Armani has created a style that has, with remarkable consistency, continued to explore countless variations and possibilities over the years. It expresses a precise vision down to the most minute detail: a way of being and presenting oneself, certainly incorporating clothing and accessories, but also including gestures, ways, behaviours and attitudes; a style that goes beyond the sum of its parts, and well beyond what one wears. Convinced that ethics and aesthetics must coincide, Giorgio Armani expresses fundamental and enduring values his clothes. He does so by creating timeless pieces that, enhanced by precious materials and artisanal craftwork, resist the whim of fleeting trends with their pure and essential design.

Context and purpose

Within the Digital Business Department, you will join the Performance Marketing team. As an Intern, you will support the monitoring and optimization of digital advertising campaigns and SEO activities, contributing to performance analysis and the growth of online visibility.

Responsabilities
* Support the monitoring of WW Advertising campaign's performance against key metrics (ROAS, CR, CTR, CPA) to drive business forward through key digital marketing channels (Paid Search, Paid Social, Retargeting and Affiliation)
* Support the SEO activities, including website content updates to improve the performance of the Organic channel, with a strong focus on the implementation of our Generative Engine Optimisation (GEO) strategy
* Collaborate with external agencies and stakeholders, taking care of planning day-to-day activities and ensure their approach is in line with brand, business and ecommerce needs
* Research and analyse competition and market trends to identify new opportunities and propose innovative digital marketing solutions.Requirements

* Degree in Marketing or a related field
* Practical understanding of SEO fundamentals, keyword research, and on-page optimisation
* Familiarity with GA4 and campaign tracking
* Good Excel Skills
* Attention to detail, proactive, and good communication skills
* Excellent English and Italian level (spoken and written).We promote diversity and inclusion in all forms, within a collaborative environment where your talent can flourish in the pursuit of a common goal: yours and our growth