Academic Internship

Descripción del puesto:

Your Tasks

During the internship, the selected candidate will work closely with the Marketing team and the assigned tutor, actively contributing to the following activities:
* Support in the development and execution of the marketing plan, with a focus on promotions, launch strategies, and the implementation of a 360° communication plan.
* Definition of key product benefits, creation of dedicated communication materials, and updating of product technical specifications.
* Development and adaptation of point-of-sale materials, in line with brand strategy and promotional activities.
* Monitoring and analysis of market performance and competitive landscape, both from a quantitative perspective (sell-in & sell-out data analysis) and a qualitative one (e.g. activations, promotions, new product launches).
* Preparation of presentations to support marketing activities.
* Maintenance and updating of product-related information on the corporate website.
* Support in the development of digital marketing plans, with a particular focus on influencer marketing.
* Ongoing collaboration with Trade Marketing, Sales, Digital, and Medical Training teams to ensure a synergistic and integrated brand approach.

Your Profile

* Fluent in English (both written and spoken)
* Available to work full-time for a minimum of 6 months
* Currently enrolled as a student and eligible for an academic internship
* Strong passion for marketing and branding
* Curious, open-minded, and eager to learn
* Proactive, detail-oriented , and brings a positive, can-do attitude

Please, send your CV's in English!

At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all