Internship in E-commerce & Marketing Analytics

Descripción del puesto:

Company Description:

Do you want beneficial technologies being shaped by your ideas? Whether in the area of mobility solutions, consumer goods, industrial technology of energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch. At Bosch, we develop, examine and enhance new systems, components and technologies. Our aim is simple - improving lives. Some 70,000 researchers and developers work for that at Bosch: at 120 locations worldwide, in a single network. In 2018 the Bosch Group had 410,000 associates worldwide and achieved 78 billion euros in sales. Robert Bosch (South East Asia) Pte Ltd is a regional subsidiary of the Bosch Group, representing the Group's interests in South East Asia. In the Research and Technology Center Asia Pacific we focus on solutions and products for South East Asia, China and India.
Bosch has been present in Malaysia since 1923, represented by Robert Bosch Sdn Bhd, with offices located in Selangor and Penang. In Malaysia, Bosch has diversified businesses in Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The company has three manufacturing plants in Penang providing Car Multimedia, Power Tools and Automotive Steering systems. In 2018, Malaysia contributed sales of RM 538 million (113 million euros) and employed more than 4,500 associates.

Job Description:

About the Role
We are looking for a detail-oriented and analytical intern to support the e-commerce and marketing team in analyzing sales performance, traffic, customer behavior, and marketing effectiveness. This role provides hands-on exposure to e-commerce analytics, product performance, and data-driven decision making.
E-commerce & Sales Analysis
* Analyze e-commerce Gross Merchandise Value (GMV) and product sales performance.
* Track product-level sales trends and performance.
* Support analysis for new product launches and e-commerce initiatives.
Traffic & Funnel Performance
* Analyze store traffic and customer journey across the e-commerce funnel.
* Track key funnel metrics such as visits, add-to-cart, conversion rate, and checkout performance.
* Identify performance gaps and opportunities for improvement.
Marketing & Advertisement Performance
* Assist in executing and tracking marketing campaigns.
* Analyze digital advertisement performance, including ROAS and conversion metrics.
* Support reporting on campaign effectiveness and insights.
Customer & Market Insights
* Conduct customer behavior analysis to understand buying patterns.
* Identify trends and insights to support business growth opportunities.
* Support market and performance analysis as required.
Reporting & Data Support
* Prepare Excel-based reports and summaries for GMV, traffic, and marketing performance.
* Ensure data accuracy and attention to detail in reporting.
* Present findings in a clear and structured format.
Projects Exposure
* GMV and sales performance analysis
* Traffic and funnel performance tracking
* Product and customer behavior analytics
* E-commerce and product launch analysis
* Marketing and advertisement performance (ROAS)
* Market insights and growth opportunity identification

Qualifications:

* Currently pursuing a degree in Business, Marketing, E-commerce, Business Analytics, Data Analytics, or related fields.
* Strong analytical skills with high attention to detail.
* Good proficiency in Microsoft Excel (formulas, pivot tables, basic analysis).
* Comfortable working with numbers and datasets.
* Willingness to learn e-commerce and digital marketing analytics.
* Good communication and teamwork skills.

Additional Information:

Glossary (For Candidates)
* GMV (Gross Merchandise Value): Total value of products sold before deductions such as discounts or returns.
* Traffic: Number of visitors to the online store.
* Funnel: The steps customers go through (visit → add to cart → purchase).
* ROAS (Return on Ad Spend): Revenue generated for every unit of advertising spend.
What You Will Gain
* Hands-on experience in e-commerce analytics, including GMV, traffic, and customer behavior analysis.
* Exposure to digital marketing and campaign performance, including ROAS.
* Development of analytical and Excel skills through real business projects.
* Experience in data-driven decision making and presenting insights to stakeholders