SEO MANAGER

Description du poste:

Company description Publicis Groupe, the world's largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer. Overview We are looking for an experienced SEO Manager to join our team and lead the organic search strategy for complex, high-impact digital ecosystems. You will be responsible for defining and executing end-to-end SEO strategies, working closely with cross-functional client teams and internal specialists to drive sustainable organic growth. This role requires a strong combination of strategic vision, technical SEO expertise, and stakeholder management skills, operating in international and enterprise-level environments. You will act as a key SEO reference, ensuring best practices, governance, and quality across all SEO initiatives, from technical implementations to content and authority strategies. Responsibilities Define, lead, and execute end-to-end SEO strategies to drive organic growth, aligned with business objectives and quarterly OKRs. Own the SEO roadmap (short, mid, and long term), including prioritization, dependencies, and risk management. Lead SEO initiatives for product launches, category pages, and conversion-focused landing pages. Oversee technical SEO implementation: crawlability, indexation, rendering, site architecture, interlinking, Core Web Vitals, and structured data. Conduct regular SEO audits (technical, content, and authority) and translate findings into actionable tickets. Manage SEO through ticketing systems, ensuring clear requirements, SLAs, QA validation, and proper documentation (all work is ticket-based). Collaborate closely with cross-functional client teams (Marketing, IT, Product, Content, Global teams) to ensure SEO best practices are correctly implemented. Define SEO requirements for CMS and development workflows, including pre-release checklists and post-release validation. Coordinate and supervise content SEO strategies: keyword research, search intent mapping, content clusters, cannibalization management, and content consolidation. Lead link earning and digital PR initiatives, monitoring backlink quality and authority signals. Monitor SEO performance using dashboards (GA4, GSC, Looker Studio or similar), providing insights, learnings, and next steps. Stay up to date with SEO trends, algorithm updates, and emerging technologies impacting search (including AI-driven search and GEO). Qualifications Bachelor's Degree in Marketing, Advertising, Communication, or equivalent professional experience. +5 years of hands-on SEO experience, ideally in complex, enterprise, or multi-stakeholder environments. Strong expertise in technical, on-page, and off-page SEO. Proven experience managing SEO through CMS platforms (valuable experience with AEM and/or Builder.io). Experience working with e-commerce platforms and SEO for large catalogs (valuable experience with Magento). Solid understanding of SEO QA processes, release management, and validation workflows. Experience working with ticketing and project management tools (e.g., Jira, Trello, Asana or similar). High analytical capacity and ability to translate data into strategic recommendations. Strong communication skills and experience working with cross-functional and international teams. Full professional proficiency in English (100% of the role is in English). Additional information Why join us? Because we offer reasons such as: 🌟 Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more. 🚀 Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills. 📚 Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel". 🥇 Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon. 🌍 Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program. 🎉 Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important! ✨ Work-Life Balance: Enjoy a hybrid model with up to two days working from home and intensive summer hours. Full remote in Easter, Christmas & 3 weeks in Summer. Flexible work start schedule. 🧘🏻‍♂️ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others. Employee benefits are an integral part of the company's annual compensation package. These benefits are subject to the company's current policies and guidelines and may be modified, updated, or adjusted at the company's discretion to reflect organizational needs, regulatory requirements, or business conditions. We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy! Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you. All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas

Profil requis du candidat:

Bachelor's Degree in Marketing, Advertising, Communication, or equivalent professional experience. +5 years of hands-on SEO experience, ideally in complex, enterprise, or multi-stakeholder environments. Strong expertise in technical, on-page, and off-page SEO. Proven experience managing SEO through CMS platforms (valuable experience with AEM and/or Builder.io). Experience working with e-commerce platforms and SEO for large catalogs (valuable experience with Magento). Solid understanding of SEO QA processes, release management, and validation workflows. Experience working with ticketing and project management tools (e.g., Jira, Trello, Asana or similar). High analytical capacity and ability to translate data into strategic recommendations. Strong communication skills and experience working with cross-functional and international teams. Full professional proficiency in English (100% of the role is in English)