Marketing Insights & Research Specialist - Researcher II

Description du poste:

About our team:

The Marketing Insights & Research Team partners with marketing teams (and beyond) to influence customer centric business decisions through tailored research, insights & recommendations. We are responsible for supporting our stakeholders in many projects bringing the consumer voice to the decisions as well conducting various types of research to address business needs.

Role Overview:
The Researcher II will lead and support the Insights & Research Team on diverse research initiatives across the Marketing Organization. As a Researcher II, you will be responsible for end-to-end project leadership-translating complex business questions into clear research objectives, managing operations, and executing data collection, processing, and reporting, analysis and communication. Your remit includes hands-on execution and agency management across Qualitative, Quantitative, and User Experience projects, alongside proactive stakeholder management.
Key Projects include (but are not limited to):
* Marketing Communication Research: Spanning various touchpoints (e.g., Messaging & Rewards, Growth Marketing Paid Social);
* Ad-hoc Insights: Strategic projects across the Marketing Organization driven by evolving business priorities.

Key Job Responsibilities and Duties:
* End-to-End project management: lead all project phases, including stakeholder alignment, methodology selection, questionnaire design, scripting, fieldwork monitoring, data cleaning, statistical analysis, and reporting.
* Data Synthesis: Connect disparate data points across consumer insights and business metrics-integrating internal and external secondary research-to illustrate the "big picture."
* Strategic Collaboration: Partner with research agencies and the broader research community to ensure methodological excellence and high-quality outcomes.
* Stakeholder Management: Align research efforts with business needs to ensure high-quality, actionable, and on-time deliverables.
* Insight Socialization: Present and "translate" findings for diverse audiences across all organizational levels, ensuring clarity for non-researchers.

Role Qualifications and Requirements:
We are seeking an experienced Market Researcher with a proven track record at working in research agencies or within the E-commerce, Tech sectors within the Marketing Research area. You should possess well-rounded expertise, a passion for consumer behavior, and an inspirational approach to insights.
* Experience: 3-5 years in market research, with a focus on Consumer Insights and Communication Research within a Marketing context.
* Methodological scope: Ability to design cross-method plans (Qual, Quant) and utilize secondary research to answer business questions with both rigor and efficiency. Experience with UX research is a plus;
* AI Integration: Ability to use AI responsibly to scale research (desk research, tagging, synthesis, and workflow automation) while maintaining human oversight on design and interpretation.
* Data driven skills and mindset: combines a curious, evidence-first mindset with the technical agility to utilize modern tools for data synthesis (including data automation) storytelling
* Technical Proficiency:
* Quantitative: Expert in survey design, sampling and fieldwork monitoring, data processing, statistical analysis, data quality, reporting and presentation;
* Tools: Proficiency in commercial software (JMP, SPSS, Pollfish, Qualtrics); experience with Python and SQL is a significant plus.
* Qualitative: Skilled in moderating interviews/focus groups, guide writing, and in depth analysis & reporting;
* UX: Experience in the full UX lifecycle, from journey mapping to usability studies will be considered a plus;

Soft Skills & Logistics:
* Exceptional organizational skills with a drive to deliver results under tight deadlines.
* Fluent in English with the ability to manage ambiguous briefings, set realistic expectations, and navigate challenging stakeholder discussions.
* A team player mindset with an entrepreneurial, solution-focused spirit.
* Education: Degree (BSc/MSc or higher) in Marketing, Consumer Psychology, Communications, Data Science, or a related field.
* Location: Based in the Netherlands with the ability to work from the office 2-3 times per week (minimum).

Benefits & Perks - Global Impact, Personal Relevance:

Booking.com's Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:
* Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
* Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
* Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Diversity, Equity and Inclusion (DEI) at Booking.com:

Diversity, Equity & Inclusion have been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.

Take it from our Chief People Officer, Paulo Pisano: "At Booking.com, the diversity of our people doesn't just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It's a place where you can make your mark and have a real impact in travel and tech."

We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Application Process:
This role does not come with relocation assistance.
* Application and CV Review
* Recruitment Phone Screen
* Business Interview 1
* FIT Interview- Research Business Case
* Hiring Decision

Let's go places together: How we Hire

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.

Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position