Specialist Product Marketing

Description du poste:

Be part of an iconic story.

TOMMY HILFIGER is one of the world's most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger's global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

Global Product Marketing Group
The Global Product Marketing group develops best in class product marketing initiatives that provide for high commercial impact & product storytelling for our main product groups globally. The Group is end-responsible for developing product marketing programs & content and develops our editorial programming that enables the brand to build commercial value around our key product programs.

The Team
With a team of approximately 12 associates, the group has 3 core responsibilities:
* Product Marketing Strategy - Support and co-create together with the (S)VP the product marketing strategy. Specialists who continuously research, design and implement new standards in product storytelling. This group drives the relationship between the Merchandising and Marketing teams to plan & communicate the key product stories every season per division to the end consumer.
* Editorial Programming - an Editor-in-Chief leader and editorial team who deliver the seasonal blueprint of our product storytelling throughout all channels & full funnel.
* Content Strategy - The team develops the content strategy in support of the editorial programming and leads the aggregation of all content needs for all marketing and commercial touchpoints.

The Position
Join Tommy Hilfiger's dynamic team as a Product Marketing Specialist, where you'll play a pivotal role in enhancing the brand's presence in the fashion industry. Collaborating closely with the Global Product Marketing Director and core Product Marketing teams, you'll be entrusted with advancing the iconic World of Hilfiger lifestyle while vigilantly monitoring market trends and prioritizing consumer engagement driving our product marketing efforts globally.

Your main responsibility will involve partnering with the multiple stakeholders to develop targeted marketing communications and product support strategies. These initiatives will be tailored to regional nuances and business metrics, ensuring seamless alignment with the overall marketing strategy and brand identity. Working alongside your team, you'll lead the execution of these programs across diverse touchpoints and regions, ensuring a cohesive brand narrative resonates throughout.

To excel in this role, a comprehensive grasp of brand positioning and market dynamics is essential for conceptualizing innovative marketing initiatives. You'll collaborate closely with cross-functional teams and stakeholders to efficiently execute projects and drive impactful results. Join us in shaping the future of Tommy Hilfiger's global presence through strategic product marketing.

Key Responsibilities:
* Contribute to the creation of comprehensive marketing campaigns, emphasizing commercial viability and collaborating with cross-functional teams throughout the process.
* Collaborate with cross-functional teams to develop and implement comprehensive product marketing strategies aligned with business objectives and brand identity.
* Translate market insights into actionable marketing plans, including product positioning, messaging, and go-to-market strategies.
* Partner with Creative, Merchandising, and Retail teams to ensure cohesive brand storytelling across all channels and touchpoints.
* Drive the creation of compelling marketing assets, including product presentations, digital content, and promotional materials.
* Monitor and evaluate campaign performance, providing insights and recommendations for optimization.
* Stay abreast of industry trends, best practices, and innovations to continuously enhance Tommy Hilfiger's marketing approach.
* Foster strong relationships with Division/Business Unit teams to deliver cohesive concepts tailored to specific segments.
* Adhere to campaign budgets and timelines outlined by senior leadership.
* Prepare necessary documentation throughout project stages, including presentations, product catalogues, and line books.
* Organize project-related resources to ensure accessibility and efficiency for the team.
* Work alongside Sample Coordinator on securing and sorting product for production shoots.

Ideal Candidate:
* 2+ years of experience in apparel/fashion/lifestyle/creative marketing on a global scale.
* University degree in marketing, creative, communications, business studies, or equivalent experience.
* Proficient in project management and organization.
* Collaborative mindset with the ability to engage effectively with diverse stakeholders.
* Pragmatic problem-solving skills with a proactive approach to challenges.
* Service-oriented and adept at handling pressure to deliver innovative solutions.
* Excellent communication skills, both written and verbal, in business-level English.
* Keen interest in technology and a penchant for driving innovation with a digital-first mindset.
* Creative thinker with a passion for storytelling and brand building.
* Familiarity with digital marketing platforms, social media trends, and e-commerce strategies.

This role offers a dynamic opportunity to contribute to the evolution of a renowned fashion brand while working alongside a talented team dedicated to excellence.

Your Wellbeing is Our Priority

In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
* Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
* Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
* Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals
* Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!

Check out our Amsterdam Campus here.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.   

One of PVH's greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential