Encargado(a) de Mercadeo y Comunicaciones

Description du poste:

Line of ServiceInternal Firm Services

Industry/SectorNot Applicable

SpecialismIFS - Brand & Communications

Management LevelSpecialist

Job Description & SummaryAt PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets.

In brand management at PwC, you will focus on developing and implementing strategies to enhance and protect the company's brand image. You will manage brand campaigns, conduct market research, and confirm consistency across all channels.

You are a reliable, contributing member of a team. In our fast-paced environment, you are expected to adapt, take ownership and consistently deliver quality work that drives value for our clients and success as a team.

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:

* Apply a learning mindset and take ownership for your own development.
* Appreciate diverse perspectives, needs, and feelings of others.
* Adopt habits to sustain high performance and develop your potential.
* Actively listen, ask questions to check understanding, and clearly express ideas.
* Seek, reflect, act on, and give feedback.
* Gather information from a range of sources to analyse facts and discern patterns.
* Commit to understanding how the business works and building commercial awareness.
* Learn and apply professional and technical standards (e.g. refer to specific PwC tax and audit guidance), uphold the Firm's code of conduct and independence requirements.

Requisitos para aplicar
* Grado universitario a nivel de licenciatura en Mercadeo, Periodismo , Relaciones Públicas o carrera afín al puesto
* Grado de Maestría preferible.
* Dominio del idioma inglés a nivel intermedio avanzado
* Al menos cinco (5) años de experiencia laboral en posiciones similares, preferiblemente en comercialización de servicios, intangibles y/o medios de comunicación.
* Capacitación y conocimiento comprobado en la implementación de tendencias de marketing digital.
* Conocimiento en diseño gráfico, manejo de programas de diseño preferiblemente.
* Competencias desarrolladas: Enfoque a resultados con atención a desarrollo del personal y servicio al cliente. Comunicación asertiva. Innovación.

Descripción general
* Diseñar, planificar los planes de marketing locales y apoyar en la implementación de los planes regionales.
* Coordinar y controlar el lanzamiento de campañas publicitarias y de promoción a nivel local.
* Dar soporte a las líneas de negocio en cuanto a estrategias, canales y relaciones públicas.
* Hacer investigaciones comerciales de los productos existentes o nuevos, realizando el estudio de las debilidades, amenazas, fortalezas y oportunidades de los mismos en el mercado local.
* Control y gestión activa del posicionamiento de la marca.
* Planificación, coordinación y supervisión de los lineamientos estratégicos de comunicación e imagen para medios y clientes.
* Comunicación interna y externas.

Education (if blank, degree and/or field of study not specified)Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional SkillsAccepting Feedback, Accepting Feedback, Active Listening, Advertising, Brand Activation, Brand Activation Planning, Brand Architecture, Brand Management, Brand Marketing, Brand Storytelling, Brand Strategy, Business Communications, Business Writing, Communication, Competitive Analysis, Content Development, Corporate Media, Digital Merchandising, Emotional Regulation, Empathy, External Communications, Inclusion, Intellectual Curiosity, Marketing Operations, Market Research {+ 10 more}

Desired Languages (If blank, desired languages not specified)

Travel RequirementsUp to 20%

Available for Work Visa Sponsorship?No

Government Clearance Required?No

Job Posting End DateJuly 31, 2026