Chief Digital Officer

Description du poste:

Be the digital heartbeat of LDB - translating science-driven beauty into world-class digital experiences.

As Chief Digital Officer, you are the strategic bridge between business ambition and digital reality. You define and execute a bold, locally-rooted digital strategy that is fully aligned with division, zone, and cross-division guidelines. You inspire brands, empower teams, and orchestrate the full digital ecosystem - from media and data to e-commerce and advocacy - to accelerate LDB's growth at the speed of culture.

You are at once a Visionary, an Activator, and a People Builder.

MAIN TASKS & RESPONSIBILITIES:
Digital Strategy & Roadmapping
* Define and own the LDB local digital strategy, ensuring alignment with global and zone frameworks while adapting to local market specificities (CZ, SK, HU)
* Translate business objectives into a full-funnel digital roadmap, covering awareness, consideration, conversion, and retention
* Act as the primary digital sparring partner for brand teams, commercial leadership, and medical teams
* Monitor digital and media performance continuously, challenging the status quo with data-driven insights and actionable recommendations
Data, CRM & DDX
* Define the LDB CRM & Data strategy - from architecture and segmentation to activation and measurement - and oversee end-to-end implementation
* Leverage 1st-party data assets (patient data, HCP touchpoints, consumer data) to enable hyper-personalized interactions across the consumer journey
* Accelerate the activation of2nd-party retailer data- through data clean rooms and Retail Media Network partnerships - to unlock co-created audience insights, improve targeting precision, and generate measurable value from shared data assets
* Championdigital governance, privacy compliance (GDPR), and ethical AI use across all digital activations
Digital Media & Performance
* Set the LDB Media strategy - defining investment levels, full-funnel approach, and omnichannel synchronization across Paid, Owned, and Earned channels
* Oversee strategic media planning and buying for optimization and measurement (ROAS, GR, ROI, 1P spend %)
* Work closely with commercial teams to support Retail Media strategies, hero SKU campaigns, and Joint Business Planning (JBP) with key retailer partners
Advocacy, Influence & Communities
* Define and execute the Advocacy & Influence (A&I) strategy for both B2C (patients/consumers) and B2B2C (HCPs/dermatologists)
* Leverage influencer and KOL strategies to generate earned media and build communities around skin health and expert-led beauty
* Provide social media expertise to medical teams to amplify B2B2C activation and healthcare professional engagement
E-commerce & Omnichannel
* Support e-commerce development by providing digital expertise across transactional, social commerce, and D2C channels
* Own platform excellence - SEOto GEO, tagging, UX/CX optimization, and landing page performance - to maximize conversion across the funnel
* Foster strong partnerships with digital agencies, technology partners, and platforms (Meta, Google, Amazon, TikTok)
* Stay at the forefront of emerging technology trends (GenAI, AR/VR, Retail Media Networks, data clean rooms) and translate them into business-ready use cases
Digital Acculturation & Team Development
* Build a digital-first culture across LDB by championing learning, curiosity, and experimentation
* Own and drive the LDB digital upskilling roadmap in partnership with the GM and HR - creating internal AI & Digital Academies
* Lead, coach, and develop the LDB Digital team, fostering collaboration, accountability, and innovation
* Manage budget planning and optimization for the full digital scope

YOUR PROFILE:
* Education: BS/MS degree in Marketing, Digital, Business, or a related field
* Experience: 8+ years in digital marketing, with significant leadership experience at CDO or Head of Digital level
* Deep expertise in digital media planning and buying (full funnel, retail media, programmatic)
* Proven track record of building and leading high-performing digital teams
* Strong knowledge of MarTech ecosystems (CDP, CMS, social platforms, analytics)
* Professional English required - knowledge of local languages (CZ, SK, or HU) is a strong advantage
* Highly creative, excellent communicator, with a genuine passion for technology and innovation

WHAT'S IN IT FOR YOUR
* A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
* Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal.
* An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
* A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference