Brand Partnerships & Sports Sponsorships Associate, EMEA

Description du poste:

Ref #:
W171728

Department:
Marketing

City:
London

State/Province:
London

Location:
United Kingdom

Pay Range Max

Pay Range Min

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Reporting to the Senior Manager of Brand Partnerships & Sports Sponsorships (EMEA), the Associate role will be responsible for supporting Ralph Lauren's European Sport & Sponsorship marketing activation strategy.
Sport is an indelible part of the Ralph Lauren lifestyle, and we are looking for a passionate individual to work with our European sponsorship partners to bring the brand to life for global audiences.
This role provides an exciting opportunity to help shape and maximize impact of high-profile brand & sports sponsorships, delivering optimum ROI.

Essential Duties & Responsibilities

1. PROJECT DELIVERY
End-to-end delivery of our sports partnerships, from supporting in developing partner relations to campaign delivery and analysis, the role will involve supporting the seamless delivery of all sponsorship elements across multiple touchpoints and teams.
2. COMMUNICATION
You will be an effective and clear communicator, building strong working relations with all key stakeholders to facilitate efficient ways of working across a full spectrum of Ralph Lauren teams and external partners.
3. PLANNING AND EXECUTION
Meticulous planning and critical path management across multiple touch-points for campaign delivery (merchandising, sales, marketing, PR, retail, wholesale, brand, media, creative, legal). You will support in leading collaboration with cross-functional groups to develop strategies and bring them to life.
4. PARTNERSHIP COLLABORATION
Work with global partners and Ralph Lauren teams for campaign deployment, ensuring cross-channel effectiveness and consistency, encouraging the sharing of best practices.
5. INNOVATION
Identify big ideas to communicate the brand via partnership opportunities that will guarantee impactful reach. Propose new opportunities to refine or add to the sports sponsorship's portfolio.
6. CAMPAIGN PERFORMANCE & TRACKING
You will monitor campaign performances to be able to determine areas of opportunities and adapt campaign strategies accordingly. You will capture best practices, lessons learned and opportunities to share with all relevant teams.

Experience, Skills & Knowledge

* You are both a strategic and creative thinker, with the ability to push boundaries and question the norm with entrepreneurial spirit
* A natural communicator with an inquisitive mindset
* A resilient and tenacious marketer with first-class attention to detail
* You're passionate about sports and have good knowledge of the wider sporting landscape in Europe
* You have a good understanding of the Ralph Lauren customer
* You have strong PowerPoint & Excel skills
* At least 3 full strategic cycles of experience in marketing, brand or sponsorships with a sports focus