Shopper Marketing Manager - Asda & Morrisons (Baby & Bev)

Description du poste:

Danoners are steering us to a more sustainable future, helping to make the world healthier. As a certified B-Corp, we have our Danone Impact Journey to 2026. This will only be possible with each and every one of our leaders. Do you want to be one of them? For more information on our Danone Impact Journey click HERE.

Role Purpose:

To deliver excellent execution within key strategic grocery customers, responsible for the management and delivery of the Shopper strategy across all Baby & Beverages categories.

Key Activities:

Analytics
➢ Analysis of shopper data and previous activations to provide insight for campaign plans by customer
➢ Monthly budget forecasting and reviews by category, adjusting accordingly based on data
➢ Ownership and delivery of campaign performance and target tracking

Customer Engagement
➢ Nurture and manage your day-to-day customer contacts
➢ Ensure we are the 'supplier of choice' by understanding best in class ways of working and consistently delivering against this

Project Management
➢ Working closely with Sales and Marketing ICX team to ensure the delivery of aligned and impactful brand messages at every touchpoint within specific customers
➢ Working with a small number of customers to collaboratively plan and execute tailor-made shopper plans to budget, evaluating and adapting as necessary
➢ Responsible for the excellent execution of NPD in specific customers
➢ Tracking of the key targets (e.g. activation ROI, shopper conversion, customer touchpoints) to deliver the plan, working across functions to execute
➢ Delivery of each campaign by subchannel (e.g. main estate, convenience, online etc) to maximise ROI Team

Engagement & Development
➢ Being an active member of the Shopper team
➢ Delivery management through setting the plans for activities and desired outcomes, engages the team on the 'why' of each project and coaching on the day-to-day challenges

We would like you to demonstrate your following key skills:

Leadership Expectations

- Able to build good relationships authentically and quickly
- Able to work autonomously to find solutions to challenges
- Able to build their network and can engage others through clear communication

Functional capabilities

- Understanding and experience of successful project management
- Ability to use questioning and listening to gain true needs of customer/ agency
- Able to demonstrate experience of successful negotiations
- Good level of commercial acumen

Salary Bracket: £45,000 to £57,000 per annum