Руководитель отдела по маркетин&

Description du poste:

Обязанности:

The Po1 Marketing Strategy Lead is a senior role in Russia PepsiCo Marketing Community, designed for a visionary marketer who thrives at the intersection of strategic thinking and execution. This individual will shape the future of our portfolio, by leading ICP process & Implementation of Key Transformation initiatives like Growth Navigator mindset and will be responsible for finding balanced cross-category solutions, to make sure our marketing agenda is human centric, ambitions, sharply focused & actionable.
This is more than a role, it's an opportunity to redefine how we win in the market, influence at the highest levels, and leave a lasting impact on the business.

1. Strategic Leadership & Growth Acceleration
* Define and refine the Po1 portfolio strategy, identifying high-potential growth opportunities and setting clear & balanced priorities
* Lead the E2E ICP (Integrated Commercial Planning) process, ensuring seamless alignment across categories & fucntions
* Architect the TCP strategy, optimizing omnichannel execution (In-store, AFH, E-commerce, Events).
2. Marketing Operational Excellence
* Spearhead the Annual Commercial Planning (ACP) and Annual Operating Plan (AOP), acting as the marketing function's strategic anchor.

3. Execution & Stakeholder Influence
* Own end-to-end strategic projects-from vision to measurable impact-ensuring flawless execution and agile course-correction.
* Adapt global strategies to local markets, balancing scalability with relevance.

Требования:

Требования

1. Experience & Expertise
* 10+ years in Marketing, trade marketing, or commercial roles, preferably in FMCG or high-growth sectors.
* Proven track record of designing and executing portfolio strategies that deliver revenue, market share, and brand equity growth.
* Deep understanding of integrated planning (IBP, AOP, PSP/ICP) and omnichannel go-to-market models.

2. Leadership & Skills
* Strategic Brilliance - Ability to turn complexity into clarity, with a data-driven yet creative approach to growth.
* Executive Presence - Inspires confidence at the C-level; adept at navigating matrixed organisations and influencing without authority.
* Commercial Acumen - Balances long-term vision with short-term pragmatism, always tying strategy to ROI.
* Change Agent Mindset - Thrives in transformation, championing new ways of working while respecting operational realities.
3. Personal Attributes
* Unwavering curiosity - Challenges the status quo and spots opportunities others miss.
* Resilient leader - Balances ambition with empathy, fostering high-performance cultures.
* Eloquent communicator - Master storyteller in English (C1+), capable of distilling strategy into compelling narratives