Marketing Data Intern

Description du poste:

Role Summary

As a Data Analyst Intern, you will support marketing performance analysis by evaluating campaign ROI, customer behavior, and A/B test results, while developing dashboards and actionable insights. You will collaborate with cross-functional teams to optimize CRM, SEO/SEA strategies, and drive data-informed decision making.

We want you to:
* Support the analysis of marketing campaigns ROI, identifying key drivers of performance and suggesting improvements.
* Perform CRM segmentation to understand customer behavior and tailor marketing actions.
* Contribute to the monitoring of A/B tests, analyzing results and providing actionable insights.
* Develop dashboards and reports (Tableau/Power BI) to track KPIs and campaign performance.
* Contribute to SEO and SEA performance analysis, optimizing keyword strategies, bids, and budget allocation.
* Assess the impact of Google AI campaign formats (e.g. Performance Max, Demand Gen) and provide recommendations to balance efficiency with brand goals.
* Analyze consumer behavior, preferences, and purchase patterns to optimize marketing strategies.
* Monitor CRM KPIs: DEM performance, consent acceptance, loyalty rate, repurchase rate,…
* Provide insights on brand and product perception, comparing performance with competitors and highlighting strengths and improvement areas.
* Collaborate with brand & communication, business strategy and sales teams, and when needed, with external research agencies, to ensure data-driven decision making.
* Stay up to date on industry trends, innovative methodologies, and analytics tools to support continuous improvement.

About you

* Bachelor or MSc or PhD level degree in a discipline such as computer science, machine learning, applied statistics, mathematics or engineering
* Data visualization: Tableau (must), Power BI
* Data treatment/data mining, e.g. Excel (must), SQL (must), Access
* Programming (focus on machine learning): Python (preferred), R
* 1 year of work experience in a similar role is preferred
* Demonstrated attitude for analytics
* Ability to work collaboratively in a team environment
* Ability to work effectively with people at all levels in an organization
* Fluency in both Italian and English

Nice to have
* Curiosity and ability to distill complex data into simple, clear visualizations and insights.
* Communication skills to explain analytical results in an understandable and actionable way.
* Strong analytical thinking, with the ability to connect data to business questions.
* Interest in modern data analysis techniques (machine learning/statistics) and motivation to learn how they can be applied to business challenges.

What we offer:
* Continued learning and professional development
* Daily ticket restaurants
* Highly international working environment
* Flexible working hours