Internship - E-commerce & E-Retail

Description du poste:

Welcome to a world of exploration!
For 190 years, Guerlain has explored, innovated and perfected in Fragrances, Skincare and Makeup. Our teams are inspired by creativity, bold initiative and a culture of "why not?". We are "Explorers by Nature" who preserve, develop and transmit our unique heritage. We boast a rich diversity of talented and committed people who show that luxury and sustainable development are compatible.
We do this "In the Name of Beauty" of our customers, our products and our planet.

As part of the Digital team within the GEEH regional department, you will be involved in managing E-business projects (E-wholesale, E-commerce, CRM, media) to support Guerlain's business growth and transformation in Polish market.
In this role, your missions will be the following ones:
DIRECT E-COMMERCE - Guerlain.com website
* Analyse the key performance indicators of guerlain.com websites through monthly & weekly reports in to set up action/acceleration plans.
* Support the team in defining the gifting & sampling strategy and provide back-office input.
* Ensure proper execution of e-merchandising and report any improvements/bugs.
* Support traffic acquisition and conversion strategies (Paid search, paid social, influence, CRM)
* Conduct 360° competitive analysis to identify opportunities and share best practices.
E-WHOLESALE - Distributors websites
* Support in e-distribution strategy and conduct regular audits of our e-doors to help elevating the brand.
* Lead sell-out acceleration projects in partnership with marketing and sales teams: ratings & reviews campaigns, retail media, specific activations, etc.
* Support local deployment of online animation plans.
* Ensure products listings online and proper execution of e-merchandising following HQ guidelines.
* Conduct 360° competitive analysis to identify opportunities and share best practices.

Bachelor degree, from a business school or university. You are fluent in English. Good knowledge of Excel and PowerPoint. You have excellent interpersonal skills, and are rigorous, autonomous and responsive