SEA Regional IMC Campaign Operations Project Intern (TikTok Shop) - 2026 Start (BS/MS)

Description du poste:

The SEA Regional IMC team owns campaign target-setting, calibration, and performance governance across SEA markets. The team builds regional frameworks, drives in-campaign tracking and post-campaign scorecards, and leads reporting automation and data infrastructure initiatives in close partnership with Data Science, Ads, Tech & Product, and country IMC teams. The objective is to ensure disciplined campaign execution, data-driven decision-making, and continuous performance improvement for SEA mega campaigns. As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests. Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period. Candidates who pass resume screening will be invited to participate in TikTok's technical online assessment. To support SEA regional IMC operations by assisting with campaign planning, target and performance tracking, cross-functional coordination, and competitor monitoring, enabling smoother campaign execution and better visibility across SEA markets. Responsibilities Campaign Calendar & Coordination - Support ownership and maintenance of the SEA regional campaign calendar, consolidating inputs from country teams. - Ensure campaign timelines, key milestones, and major initiatives are clearly documented for cross-functional visibility. Target & Performance Tracking - Assist with campaign target tracking and in-flight performance monitoring across SEA markets. - Support preparation of basic performance updates and summaries for regional and cross-functional stakeholders. Performance Support & Opportunity Identification - Support basic gap analysis between targets and actual performance to flag risks or upside opportunities. - Assist in consolidating data and observations to support regional reviews and campaign discussions. Cross-Functional Communication Support - Help coordinate information flow across IMC, DS, Ads, Tech & Product, OC, and country teams. - Support meeting preparation, notes, action tracking, and follow-ups for regional campaign cadence. Competitor Monitoring - Track competitor campaign mechanics, incentives, and key market moves during major campaigns. -Maintain a structured competitor monitoring log to support benchmarking and insights

Profil requis du candidat:

Minimum Qualifications - Undergraduate student in Business, Economics, Data Science, Statistics, Finance or related fields. - Strong interest in e-commerce, promotion or campaign operations. - Comfortable working with data, numbers, and performance metrics. - Proficient in Excel / Google Sheets with basic analytical capability. - Strong attention to detail and ability to manage multiple tasks. Preferred Qualifications - Basic knowledge of SQL or data querying is a plus. - Familiarity with BI tools (e.g. Tableau, Power BI, Looker) is a bonus but not required. - Strong problem-solving mindset with the ability to structure information clearly. - Proactive, well-organized, and eager to learn in a fast-paced, cross-functional environment. By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy. If you have any questions, please reach out to us at apac-earlycareers@tiktok.com