West Africa Marketing Executive - Trade & Digital (V.I.E Contract)

Descrizione del lavoro:

Company Description:

As a global key player in yeasts and fermentation, Lesaffre designs, manufactures and markets innovative solutions for Baking, Food taste & pleasure, Health care and Biotechnology.
Family group born in northern France in 1853, now a multi-national and a multicultural company, Lesaffre is committed to working with confidence to better nourish and protect the planet.
In close collaboration with its clients and partners, Lesaffre employs 11 000 people in nearly 80 subsidiaries based in +50 countries.
Lesaffre achieves a turnover of 3 billion euros.

Job Description:

By joining us as West Africa Marketing Executive, you'll step into a fast-growing West African market, take on real responsibilities, and drive the promotion of our Yeasts & Baking Ingredients portfolio across the region.
As part of the West Africa commercial and technical team, you will implement and monitor the regional marketing plan to maximize product availability and visibility, strengthen brand reputation, and support both customer retention and acquisition among distributors, users, and prescribers.

Why Abidjan? Abidjan, the dynamic economic capital of Côte d'Ivoire, offers a pleasant living environment with its tropical climate 🌴 and modernity. A rapidly expanding cosmopolitan city, it attracts many businesses 🏢 and is home to a large French community. The working atmosphere is friendly and demanding, encouraging intercultural exchange 🌍. The VIE in Côte d'Ivoire allows you to live a stimulating professional experience in a French-speaking environment full of opportunities 💼.
It's the perfect place to boost your career AND live a unique adventure ✨.

🚀 Your Mission
* Promoting the segmented "Yeast & Baking Ingredients" products in the West African market
* Trade Marketing: ensuring execution of the marketing plan to maximize product availability, visibility, and brand consolidation
* Digital Marketing: managing digital platforms (websites, social media, mobile apps) in order to meet the targets set for the various digital KPIs.
* Marketing Analytics: collect, process and analyze market information to support decision-making and provide insights for the marketing strategy
* Manage product information, ensuring consistency and availability of data for the marketing, sales, and communication teams
* Support and assist the sales force, ensuring the effective implementation of marketing plans
* Internal communication: coordinate internal communication and organization of events
* Reporting: provide regular reporting on actions and budget

Frequent travels across the West Africa region are expected ✈️

Qualifications:

👀 Who we're looking for :
* Master's degree (or equivalent) in Marketing/ Digital marketing/ Event management.
* A significant professional experience in this field.
Technical skills:
* Proficiency in Microsoft Office 365 suite
* Database management skills
* Strong digital marketing sensitivity
* Good writing skills
* Fluent in French & English.
Soft skills:
* Creativity and curiosity
* Entrepreneurial, results-oriented
* Organizational skills, rigor
* Open-mindedness, ease in a multicultural environment
* Good interpersonal skills, teamwork, service-oriented
* Resilience and flexibility

Additional Information:

📅 Mission details
📍 Location : Abidjan, Côte d'Ivoire
⏳ Duration : 24 months
🚀 Start : July 2026
🧪 Recruitment process :
Phone screening + 4 interviews [Group HR, Local HR, Marketing Director MEA (with a use case), WA Subregion Director (the manager)].
🎯 Goal : To offer you a long-term worldwide career after your V.I.E !

🎟️ V.I.E - Eligibility
* Age: 18-28 years old
* Citizenship: EU or EEA country
* Never completed a V.I.E before
ℹ️ More info 👉Mon Volontariat International - official VIE | VIA web site

🌟 Ready for your next adventure?
If you're ambitious, curious, and eager to grow in an international environment, this V.I.E is for you. Come shape the future of nutrition & fermentation with us in West Africa 🌍.

[Diversity & Inclusion]: At Lesaffre, diversity is a strength that enriches our culture and our teams. We are committed to offering you a work environment where you can thrive, regardless of your background, gender, age or abilities. We encourage all applications, as we believe that diverse perspectives strengthen our ability to innovate and meet the challenges of tomorrow