Content Production Specialist

Descrizione del lavoro:

The Marketing Team at Shopee Brazil is looking for a creative and data-driven Content Production Specialist to lead the evolution of our Official Accounts livestream content strategy.

This role will be responsible for shaping the creative direction of Shopee's livestreams, developing engaging content formats, strengthening the Official Accounts' brand identity, and driving continuous improvements across the livestream ecosystem. Working closely with Commercial, Influencer Marketing, Production and Analytics teams, this professional will balance creativity with business performance to deliver engaging shopping experiences that drive GMV, engagement and customer retention.

What will your day-to-day be like?
* Own the content strategy for Official Accounts livestreams, ensuring alignment with business objectives and campaign priorities.
* Lead the creative development of livestream concepts, storytelling and content formats that improve customer engagement and shopping experience.
* Review and optimize livestream scripts, ensuring consistency in brand voice, quality and performance.
* Build and maintain the creative identity and branding standards across all Official Accounts.
* Research consumer trends, competitors and best practices in Live Commerce, Social Commerce and Digital Content.
* Drive experimentation by proposing and implementing new livestream formats, interactive mechanics and audience engagement initiatives.
* Identify opportunities to leverage AI tools, automations and scalable processes to improve content creation efficiency.
* Analyze livestream content performance and transform insights into actionable recommendations.
* Develop playbooks, creative guidelines and content best practices for the team.
* Mentor and provide guidance to interns on scriptwriting, content execution and creative development.
* Partner closely with Influencer Marketing, Commercial, Production and Analytics teams to deliver high-quality livestream experiences that maximize engagement and business results.
* Manage creative deliverables with external production partners whenever necessary

Requisiti del candidato:

Requirements:
* Bachelor's degree in Marketing, Advertising, Communications, Journalism or related fields.
* Previous experience in Content Marketing, Social Media, Live Commerce, Creative Strategy or Digital Marketing.
* Strong storytelling, copywriting and scriptwriting skills.
* Experience developing content strategies based on performance metrics.
* Passion for social commerce, livestreaming, creator economy and digital trends.
* Excellent project management and stakeholder management skills.
* Highly organized with strong attention to detail and ability to manage multiple projects simultaneously.
* Creative mindset combined with analytical thinking and business orientation.
* Experience with AI tools and workflow automation is a strong plus.
* Experience in eCommerce, Live Commerce or Marketplace platforms is highly desirable.
* Advanced English is preferred.

Benefits
* Medical and dental assistance, extended to dependents;
* Partnerships with Wellhub and TotalPass;
* Flexible meal/food allowance;
* Transportation allowance, mobility allowance, or on-site parking;
* Flexible benefits package;
* Zenklub;
* Discretionary annual bonus, tied to performance.

Diversity and Inclusion
We value diverse talent and encourage applications from people of all backgrounds, regardless of race, gender, sexual orientation, disability, age, or any other characteristic. We continuously work to foster a welcoming environment through initiatives and affinity groups that help strengthen an increasingly inclusive culture.
We want to be a place where you can be yourself, grow with autonomy, and contribute to shaping the future alongside us. It is through this diversity of perspectives and experiences that we create impact and build the future of e-commerce in Brazil.

COME MAKE HISTORY WITH US.
WHAT MAKES YOU UNIQUE MAKES US BETTER! 🧡

N-A40

About Shô
Here at Shô, we believe that every member of our team is essential to our success, and that a diversity of perspectives and experiences is key to driving our business and advancing our purpose of making the world a better place.
Being part of our team is an opportunity to grow within a highly agile culture. If you love taking on big responsibilities and doing what has never been done before, Shô is the place for you. Here, you'll face major challenges, collaborate with a diverse team, and contribute to the future of e-commerce in Brazil-we create a positive impact in the lives of millions of people.

Work Model
We adopt a hybrid work model. This approach allows people to adjust their work environment according to their personal needs, while also promoting collaboration and interaction in the office