Media Head France (M/F/X)

Descrizione del lavoro:

Job Description:
This media leader will be responsible for developing and managing the executional comms plans across paid and owned media, content & data with the objective of implementing the cluster's data-driven One Mars ICP connection plans - ranging from brand awareness through to engagement and conversion.

What are we looking for?
* Marketing/ Advertising Qualification to a degree level or equivalent experience
* Media agency or relevant experience in-house at client a must (8+yrs)
* Great written and verbal communication
* Previous media/creative/ marketing leadership experience

What will be your key responsibilities?
* Using the regional annual comms strategies, develop the annual brand media (PESO) executional plans to be aligned with the regional cell/ media teams & signed off by France
* Brand Champion for 1 priority brand - support the regional brand team as the 'media' expert providing local insights for campaign builds, enabling better connection between insights, content & media choices
* Develop culturally relevant executional comms plans ensuring the latest media & tech landscape learnings are considered. Champion 'Fit for Platform' content for the plan - this includes supporting the global/ regional team on capability building through content test&learn.
* Member of European Regional Media Team (MCF), Global Media Team (MAT) supporting development and deploying best practise/ Test&Learn.
* Owns the execution of the in-year comms (PESO) execution plan with the agency team; supported by the cluster portfolio teams.
* Drive ROI of media and responsible for managing the full A&CP budget & process cycle.
* Provide France cluster direction and strategic input to the social media team.
* Primary France Cluster contact for Publicis relationship.
* Part of the cluster marketing leadership team, leading the function's agenda.
* Drive visibility on advertising legislation changes in the cluster and evolving compliant communications plans.
* Develop engagement and clarity of the total Strategic Demand function as part of the Strategic Demand Management Team (SDMT)

What can you expect from Mars?
* Work with diverse and talented Associates, all guided by the Five Principles.
* Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
* A strong focus on learning and development support from day one, including access to our in-house Mars University.
* An industry competitive salary and benefits package, including company bonus