Marketing Campaign Analyst (f/m/d)

Descrizione del lavoro:

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Cytiva, one of Danaher's 15+ operating companies, our work saves lives-and we're all united by a shared commitment to innovate for tangible impact.

You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life.

Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.

At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.

Learn about the Danaher Business System which makes everything possible.

We are looking for three talented Marketing Campaign Analysts, to turn marketing data into actionable insights. You'll analyze campaigns across digital channels, evaluate their contribution to funnel growth, and help marketers make data-driven decisions. Working within the Marketing Analytics team in Krakow, you'll partner closely with campaign managers, segment analysts, and channel owners to uncover what drives performance - and what to do next.

What You Will Do
* Analyze campaign performance across paid, owned, and earned channels, translating metrics into insights that guide optimization.
* Partner with campaign managers to define clear KPIs, track results, and measure impact on funnel wins and open funnel value.
* Create recurring performance reports and dashboards in collaboration with the BI team using Qlik Sense, GA4, Salesforce, and other data sources.
* Identify trends in audience behavior, creative effectiveness, and channel ROI, supporting data-driven decision-making.
* Present insights and recommendations to marketing stakeholders through clear, structured storytelling.
* Contribute to post-campaign reviews and quarterly business reviews by connecting campaign outcomes to business results.

Who You Are
* Analytical thinker with a passion for turning data into business value.
* Comfortable working with marketing performance data from multiple platforms (LinkedIn Ads, Google Ads, Meta Ads, Marketo, etc.).
* Familiar with full funnel marketing metrics such as reach, engagement, conversions, and cost efficiency - and how they tie to pipeline impact.
* Proficient in Excel/Sheets and comfortable with at least one BI or visualization tool (e.g., Qlik, Power BI, Tableau).
* Organized, detail-oriented, and confident presenting findings to non-technical audiences.
* Hold a bachelor's degree in marketing, business, data analytics, or a related field - or equivalent practical experience in marketing analytics.

It Would Be a Plus If You Have
* Comfort with complex sales cycles in a B2B organization.
* Basic understanding of statistical methods, or data modeling concepts.
* Experience in a global or matrix organization and appreciation for data governance principles.

Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com