UK BBH

Descrizione del lavoro:

Company description Bartle Bogle Hegarty (BBH) is a world-famous creative agency that makes jaw-dropping, thumb-stopping, eye-opening work for brands across the globe. Founded in London in 1982, we now have offices in New York, Los Angeles, Stockholm, Mumbai, Singapore, and Shanghai. Our first ad for Levi's showed a black sheep travelling in the opposite direction to a flock of white ones. That's where we got our logo and our guiding philosophy: when the world zigs, zag. Why? Because it's easy to zig, to go with the grain. It feels safe. It feels like the sensible thing to do. But the greater risk is failing to stand out. We believe in the power of difference to make a difference. Our goal is a simple one: make the best work in the world. That's where you come in. We need rebels, dreamers, thinkers, mathematicians, makers, artists, visionaries, doers, observers, the different and the unreasonable. We need Black Sheep. People who want to make the hearts flutter and minds do flips, who can change businesses and culture. People who want to make a difference, come here for something different. https://www.bartleboglehegarty.com Overview DESCRIPTION OF THE ROLE We're looking for a Strategy Director who can join an already strong team and make an impact. Strategy Directors apply imagination to a precise, data-based understanding of a brand's performance and how people are feeling to maximize the return of a client's marketing investment. As BBH is a premium brand, we must return a premium. Therefore, Strategy Directors must make a difference above and beyond the competition. To do this Strategy Directors act as bridges between two worlds: commerce and creativity. They must speak the languages of these two worlds with extreme fluency and be able to translate between the two. Strategy Directors must bring both Intelligence and Magic to work. It is a job requirement to be sharp, obviously. But it is also a job requirement to be interesting. Everything is relevant. Being a Strategy Director is an excuse to be a more fascinating person. So, like the dormouse said, feed your head. We are the architects of the marketing machine but also must animate it with creativity and feeling to return value to our clients. Our ambition is to have the most inspiring, positive, and authoritative strategy team in the world, with mastery over an unrivalled collective skillset - and this all led by the Strategist Directors. To do that we believe you should be black belts in the following mindset, general skills, and specific skills: MINDSET ● Excellence - You aim to be the best at what you do ● Black Sheep - You favour the unorthodox, are highly independent-minded and bring a maverick quality to working because outcomes are all that matter. ● You, amplified - You bring your amplified self to have your own distinct style of strategy. ● Collaborative - You play the orchestra, collaborating with everyone from the creative teams to the connected specialisms but holding the plan together. ● Risky - You push to take bold leaps, even if that means you make mistakes along the way. ● Restless - You are fast learning, adaptable to change and always challenging the status quo. ● Hungry - You are voraciously curious and never stop feeding your mind. ● Generous - You are giving of your energy and ideas to continuously improve the work without your ego in the mix. GENERAL SKILLS ●Breadth of competency - You have a broad and deep knowledge of marketing and creativity and understand and can draw from different specialisms. You must be able to see the whole picture and connect it up. You have mastery in key areas. ●Authority and Leadership - You can decide on a direction and rally others behind it. ●Autonomy - You can lead the strategy on a piece of business with limited input from others. ●Partnership - You can create trust and momentum with clients and internal teams alike. ●Transformation - You can provoke, challenge, move on, foresee, and promote change vs. just be "correct" - to be genuinely creative and innovative in your strategies and make bigger differences. ●Selling and storytelling - You are highly persuasive and emotive in your storytelling and selling. ●Management skills - You can manage and develop whoever works into you and push the standard ●Thought leadership - You help codify and spread BBH's point of view on strategy and brands, throughwriting, public speaking, and influence. SPECIFIC SKILLS ●Creative strategy - you bring insight and imagination to create market-beating work. ●Business - you understand commerce, can read a balance sheet, and find the source of growth. ●Marketing - you have a deep evidence-based knowledge of how marketing and creativity works. ●Brand - you deeply understand how brands work and have unparalleled knowledge of your clients' ●People and culture - you understand how to understand people, culture, and markets. ●Data and insight - you are highly numerate, analytical and can interpret any research wisely. ●Engagement - you understand and design themost effective mix of channels to reach people. ● Effectiveness - you can prove the difference your work makes