Ведущий менеджер по активации пр

Descrizione del lavoro:

Обязанности:

* Support & realize SPO1 AFH customers marketing activations strategy development
* 2-3 times per week support sales teams in Customers meeting to embed AFH marketing strategy execution in specific Customer.
* Execute marketing piece within AFH Customer streams: internal (e.g. Customers Reviews, Customers AOPs) and external
* Supports Sales Teams by utilizing PepsiCo capabilities to deliver strategically important activation in TOP customers to build brand awareness
* Drive commercial and actionable business solutions through fact-based Selling Stories, successful marketing activations;
* Increase sales team's selling due to marketing activations in AFH customers
* Find opportunities to developing activation in AFH customers. Execution marketing activation realization.
* Develop new tools for sales team to build brand awareness in AFH customers
* Develop special projects & POSM for AFH - activations, multi-packs, DMPs to increase off-take and increase sales in outlets.
* A&M/CDA contracts - develop visibility strategy in customers to reach HALO effect, document flow
* Work with supplier - development of POSM, selection of the most suitable to PepsiCo's global strategy.
* Close cooperation with brand teams, DX, insight and other teams to realize AFH marketing strategy & be in line with PepsiCo brands goalsТребования:

* 3 years+ experience in FMCG, ideally in customer marketing, trade marketing, marketing, sales, insight, commercial
* Capability to analyze marketing activation through all available sources of information so as to identify category strategic drivers for growth
* Experience of working for, or with Horeca to deliver tangible results in marketing projects
* Strong statistical and analytical skills, ability to working with large quantities of data, and recognize trends and connections in data
* Demonstrated ability to work with Customer teams (external and internal), external agencies and with other markets
* PC & software skills required (Excel, PowerPoint, Word) and experience with advanced analytical Tools
Условия:
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