Commercial Research Intern

Descrizione del lavoro:

WHAT YOU WILL DO

* Support projects aimed at evaluating the effectiveness of merchandising, in-store execution, and shopper engagement initiatives
* Conduct direct store observations and staff questionnaires based on predefined KPIs
* Partner with the Field Operations team to assess product availability and execution quality
* Participate in shopper research activities, including measuring purchasing conversion and evaluating retail touchpoint effectiveness
* Compare and assess different execution strategies across minimarket, supermarket, and hypermarket channels using both qualitative and quantitative approaches
* Collect, consolidate, and validate field data from store visits and research activities
* Support basic data analysis and prepare findings to help generate insights for future business planning

OUR PERFECT CANDIDATE

* Fresh graduate or final-year student (with no remaining classes or thesis) in Business, Statistics, Marketing, Management, Industrial Engineering, or related fields
* Passionate about FMCG, retail operations, shopper insights, and market research
* Comfortable conducting field visits and engaging with store personnel and shoppers
* Strong analytical, communication, and interpersonal skills with attention to detail
* Proficient in Microsoft Excel and PowerPoint, with the ability to manage and validate data accurately
* Willing to travel for store visits within assigned areas
* Available for a full-time internship for 3-6 months and able to join immediately