Digital Marketing Internship

Descrizione del lavoro:

About Barilla

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we've blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world's top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Job description

Barilla G.& R. Fratelli is looking for a motivated student / newly graduate for a 6 months internship opportunity within the Digital Marketing based in our Headquarter in Parma (Italy).

Starting your career in Barilla will give you the opportunity to develop your talent in a diverse environment of a global company, where you will gain valuable insights and hands-on experience that will help you build your expertise. We are looking for diverse and innovative thinkers who are willing to embrace new challenges and bring our company forward into the future. So, are you ready to join Barilla and grow with us?

Job purpose

The internship will provide you with the opportunity to learn about Digital Marketing, working alongside experienced marketers on digital-related projects for key brands within the Pasta, Sauces & Pesto portfolio.
You will support a wide range of digital activities, collaborating with cross-functional teams and external agencies, and gaining exposure to the full digital ecosystem: content, media, influencer marketing, analytics, governance, and operational processes.

Key accountabilities

Besides being exposed to the day-to-day real business experience, you will:

* manage content localization and quality review, ensuring accurate adaptation of digital assets and alignment with brand guidelines.

* contribute to performance assessment, reviewing agency reports and identifying key KPI and insights.

* support the development of institutional materials, preparing decks and internal documents.

* coordinate internal digital processes, collaborating with Category and Brand Activation teams.

* support influencer campaign workflows, working with agencies and managing deliverables.

* oversee community management operations, guiding the agency and escalating sensitive cases when needed.

* act as an orchestrator among stakeholders, ensuring smooth alignment and effective coordination across digital projects.

Who we are looking for?

To apply for this position, check that you meet the following criteria:

* Have recently graduated (or are about to) in the fields of Economics, Marketing, Business Management.

* Have an outstanding university career with excellent results and study/work experience abroad.

* Be able to write and speak fluent English.

* Strong coordination skills, with experience managing workflows with external agencies.

* Good command of Microsoft Office, especially PowerPoint and Excel.

* Excellent attention to detail and strong organizational skills.

* Proactive and curious about 360° digital marketing.

* Ability to understand key KPI and insights needed to evaluate digital activities.

* Collaborative mindset, comfortable working cross-functionally.

* Solution-oriented approach, able to anticipate needs and address issues promptly.

* Strong communication and interpersonal skills.

* Able to work independently while being a team player.

Desirable skills:

* Knowledge of paid media principles is a plus

* Knowledge of Influencer marketing is a plus

What we offer

* Internship salary, company canteen

* Personal tutor

* An international and challenging work environment

Additional Information

* Location: Parma (Italy)

* Duration: 6 months

* Starting date: February 2026

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success