Internship Program, Communications

Descrizione del lavoro:

Candidates are encouraged to apply to 2 or fewer internship roles during a given internship recruiting cycle.

The Communications team at Red Bull leads storytelling through earned media, owned articles, and content creation to reach and engage new consumers, more often. Reporting to the Director, Midwest Communications, the Communications Intern will support project and event execution within the Midwest Media Network. As the Communications Intern, you will be responsible for positioning and delivering an effective communication message across all types of third-party and owned media channels.
To bring our brand image to life and make Red Bull relevant for our target audience, you will impact communications across multiple social, web, TV, radio, and print platforms. In close partnership with the broader Communications and Media Network teams, you will help activate Paid, Earned, Managed & Owned (PEMO) plans within Sports, Culture, and Brand projects, content initiatives, and beverage product innovations. The Communications Intern will have the opportunity to make a significant impact on earned media initiatives and will help connect communications plans across multiple channels.RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:Expand all
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UPKEEP OF EARNED MEDIA RESOURCES

Update and input into Midwest Communications' Master Media List across key markets like Chicago, Detroit, Minneapolis, Indianapolis, Kansas City, and more
Monitor for media coverage on daily basis, maintain media coverage tracker across programs throughout the internship
Support the Communications Specialist and Communications Manager with Coverage Database inputs/missing coverage
Share regular media insights and updates across region with Communications team

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MEDIA MATERIALS & OUTREACH

Draft media lists, pitches, and press releases across relevant projects
Pitch select local media across broadcast (radio/TV), print/digital, and social-first accounts across relevant regional projects
Uncover new social-first earned media accounts in our relevant markets and make introductions/new relationships
Assist with seeding kits for products and projects (media lists, garnering mailing addresses, etc.)

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ON-SITE EVENT SUPPORT

Draft shot lists and photo briefs for hired photographers in advance of event day
Provide in-person support on site with various tasks like assisting photographers, hosting media, and other communications logistics
Pre- and post-event select media outreach
Assist with RedBull.com owned article needs (reviewing articles, providing necessary post-event materials, etc.)

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

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Actively enrolled in college/university as an undergraduate or graduate student
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Available to work full-time (40 hours per week) for the duration of the internship
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Demonstrated initiative through academics, work experience, or extracurricular involvement
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Strong verbal and written communication skills
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A growth mindset, with the ability to learn quickly, adapt to new environments, and incorporate feedback
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Temporary
WHERE YOU'LL BE BASED

ChicagoIllinois, United States

United StatesRed Bull North AmericaJOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us