Lifecycle Products & Programs Marketing Specialist, BR Customer Engagement

Beschreibung:

We are looking for a data-driven, detail-oriented Marketing Manager to own and operate our Lifecycle Products and Programs in Brazil, including our Do-X-Get-Y mission-based incentives platform and gamified in-app experiences such as Spin & Win and Quiz. You will partner with tech teams to execute the product roadmap, drive customer lifecycle progression, and scale gamification into a core engagement lever for the Amazon App. Additionally, you will partner with multiple team through BR Marketing and Retail, Emerging Marketplaces Tech/Product and other countries Marketing to expand the reach, performance and funding model of both programs. This role requires someone who combines operational excellence with analytical rigor, is comfortable managing multiple workstreams simultaneously, and can translate experiment results into scalable playbooks.

Key job responsibilities
- Manage end-to-end execution of campaigns: setup, targeting, configuration, merchandising and performance tracking.
- Drive experimentation at scale: identify opportunities, design A/B tests across campaigns constructs, reward amounts, targeting cohorts and translate learnings into scalable playbooks.
- Identify cross-program synergies between products to create integrated lifecycle journeys that accelerate customer settlement.
- Maintain the Lifecycle Products calendar, coordinating launches across programs, tier-1/tier-2 events, and category priorities.
- Own the program performance narrative with leadership: reporting cadences, KPI tracking and investment efficiency

Ihr Profil:

- Experience in professional non-internship marketing
- Experience using data and metrics to measure impact and determine improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience with A/B or multivariate testing
- Experience with onsite marketing, lifecycle marketing and digital advertising
- Experience leading cross-functional teams to establish strong partnerships with demonstrable results

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