Marketing Manager - Institutional Channel

Beschreibung:

Our Specialized Nutrition team is looking for a Marketing Manager - Institutional Channel to join us in São Paulo (SP) on a hybrid working model. In this role, you will:
* Lead the development and execution of the marketing strategy for the Adult Specialized Nutrition (Adult SN) Institutional/Hospital Channel, driving demand generation, patient acquisition, healthcare professional engagement, and sustainable business growth.
* Identify market opportunities, translate insights from customers, patients, and healthcare professionals into actionable strategies, and develop initiatives that increase recommendation, prescription, and conversion within strategic hospital accounts.
* Work closely with Medical Affairs, Sales, Market Access, Trade Marketing, and Digital teams, ensuring the implementation of integrated plans that strengthen Danone's presence in Adult Specialized Nutrition across the Institutional segment, in both private and public markets.
* Accelerate growth within the hospital ecosystem by increasing penetration in priority specialties and supporting the patient journey from hospitalization and discharge through treatment continuity.
* Lead brand and portfolio management, ensuring alignment between strategy, execution, and growth objectives.
* Monitor market trends, competitive activity, and expansion opportunities, contributing to the continuous evolution of the category strategy.
* Manage budgets, performance indicators, and return on investment (ROI), ensuring the effectiveness of implemented initiatives.

* Bachelor’s degree completed;
* Postgraduate degree, MBA, or specialization is a plus;
* Experience and knowledge of the Institutional Channel is mandatory;
* Solid experience in Marketing, Trade Marketing, Innovation, or Category Management, preferably within consumer goods, healthcare, or nutrition companies;
* Experience in portfolio management, brand planning, and growth strategy development;
* Strong analytical skills with the ability to translate market and consumer data into business recommendations;
* Experience leading cross-functional projects and influencing stakeholders;
* Advanced/Fluent English is mandatory;
* Collaborative profile with a strong results orientation, ownership mindset, and strategic vision." descriptionHeader="

Our Specialized Nutrition team is looking for a Marketing Manager - Institutional Channel to join us in São Paulo (SP) on a hybrid working model. In this role, you will:
* Lead the development and execution of the marketing strategy for the Adult Specialized Nutrition (Adult SN) Institutional/Hospital Channel, driving demand generation, patient acquisition, healthcare professional engagement, and sustainable business growth.
* Identify market opportunities, translate insights from customers, patients, and healthcare professionals into actionable strategies, and develop initiatives that increase recommendation, prescription, and conversion within strategic hospital accounts.
* Work closely with Medical Affairs, Sales, Market Access, Trade Marketing, and Digital teams, ensuring the implementation of integrated plans that strengthen Danone’s presence in Adult Specialized Nutrition across the Institutional segment, in both private and public markets.
* Accelerate growth within the hospital ecosystem by increasing penetration in priority specialties and supporting the patient journey from hospitalization and discharge through treatment continuity.
* Lead brand and portfolio management, ensuring alignment between strategy, execution, and growth objectives.
* Monitor market trends, competitive activity, and expansion opportunities, contributing to the continuous evolution of the category strategy.
* Manage budgets, performance indicators, and return on investment (ROI), ensuring the effectiveness of implemented initiatives." video="https://www.youtube.com/watch?v=bXLrrTbShtQ" workFromHome="Hybrid