Digital Marketing & PR Coordinator

Beschreibung:

Position Summary
We are looking for a new Digital Marketing & PR Coordinator to join our Marketing team for Air Conditioning!

Role and Responsibilities

* Plan, execute, and manage all digital marketing, including SEO, SEM, email marketing, and social media
* Establish and execute a digital marketing strategy to distribute content
* Maintain consistent brand messaging across all social channels
* Agency briefing and coordination
* Website & Digital Journey - collaborate with Central Team to localize web contents and digital components to execute local digital journey, respecting global guidance and local strategy for a relevant, consistent and innovative output. Localization of web content, create local content, mainainance and improvements, Installer Locator - manage with partners
* Digital Performance - ability to use analytics to develop and optimize engagement and drive business growth and channel expansion
* Social media - planning, production and execution; collaboration with Samsung Electronics Adriatic digital team in order to align product launch campaigns
* Search advertisement and search optimization -check the search keywords for each product and track data to increase ROI (Return on Investment) by regularly monitoring search advertisements
* CRM - internal & external news lettering; actions for increasing the base; localization of newsletters & creating local relevant content; participate and preparing content for local sub's newsletter
* Report and Analysis - Prepare reports, analysis and comparison of historical campaign results. Identify improvements - build and analyze relevant reports and use the insight to improve strategy/process/value proposition going forward; cooperation with SEACE marketing team & local media agency
* Customer Service web site - customer service web site development and maintaince, cooperation with Samsung Electronics Adriatic team
* Loyalty program - support and execute the loyalty program to sustain Customer value proposition; cooperation with central marketing team
* Press release - creating, coordinating PR activities for Adriatic region in association with PR agency and Central Team
* Partners' marketing - Supervison & monitoring of partner's and subpartners' web sites & social media; support partners in their web sites development and content (Samsung materials) as well support partners in their PR activities
* Market analysis and competitor movements (digital, PR)
* Others - support marketing team in creating catalogues, leaflets and other visuals (graphic design and marketing assets localization), internal processes and other administration procedures

Skills and Qualifications

* Minimum university degree (preferred marketing and communication, but it's not condition)
* Minimum 2 years of work experience
* Experience in creation and execution of marketing plans and budgeting
* Bilingual (Croatian and English) -Advanced knowledge of English in communication and writing
* Good knowledge of IT system (MS Office)
* Social media savvy, with a passion for staying on top of trends
* Strong sense of creativity, imagination, and innovation
* Excellent interpersonal skills, with the ability to collaborate with other departments
* In-depth knowledge of various social media platforms and best practices
* Ability to analyze consumer metrics, reports, and trends
* Strong project management and managerial skills
* Strategic marketing planning and budgeting
* Proactive communication with other departments, partners and agencies
* Communication skills
* Overview of total process
* Excellent organization and time management skills
* Ability to multitask
* Accurate

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