Ux Ui Designer

Beschreibung:

Your Opportunity
At Tropicfeel, we don't just create gear; we design solutions for a new era of exploration. We are a company for those who understand that travel is a tool for personal growth and connecting with the world around us. We are looking for individuals who want to go beyond the conventional, bringing a solid vision and the commitment necessary to build an authentic brand with soul.
We work to awaken Aliveness: that thrill of being fully present and connected with oneself and the world. If you are looking for an environment where your work has a tangible impact, where excellence is rewarded, and where personal growth is a direct result of tackling complex challenges, this is your place. At Tropicfeel, every person contributes an essential piece toward building an authentic, global, and cohesive brand.
We are looking for a Ux Ui Designer who will ensure Tropicfeel's web experience is seamless, conversion-optimized, and aligned with the brand's identity-merging design excellence with data-driven experimentation to continuously elevate the digital journey
Your challenge & roles: ⭐
As our Ux Ui Designer, you will take on a hybrid and high-impact role structured around three core pillars:
* UX/UI Design: Leading the design strategy and optimization of all web touchpoints to ensure innovation, scalability, and top-tier visual standards.
* CRO Specialist Leadership: Driving the experimentation strategy through continuous monitoring, structural enhancements, and A/B testing across high-traffic pages.
* Web Content & QA Management: Translating commercial campaign directions into flawless web assets while ensuring optimal performance and content accuracy.
Your responsibilities 🚀
1. UX/UI Designer
* Lead the design and optimization of all web touchpoints following the Tropicfeel Guidelines.
* Design and iterate on user flows, wireframes, and final interfaces for high-impact pages.
* Analyze quantitative data and synthesize qualitative feedback to gain behavioral insights.
* Conduct weekly performance reviews of website metrics (CTR, time on page, bounce rate) to fix friction points.
* Drive the long-term strategy for innovation and scalability across digital platforms.
2. CRO Specialist Lead
* Own the continuous optimization strategy for the Homepage, Collection pages, landing pages, and PDPs.
* Monitor weekly Conversion Metrics (A2C, CvR) to identify performance trends.
* Plan and execute A/B and multivariate testing to validate hypotheses across user segments.
* Collaborate with E-commerce, Performance, and Brand teams to implement conversion-focused designs.
* Lead projects to increase conversion through structural layout evolution and persuasive content.
* Report on testing outcomes, user insights, and CRO progress to guide roadmap priorities.
3. Web Content & QA Lead
* Create and continuously update product pages to present accurate and compelling information.
* Optimize every web asset for performance, device responsiveness, and brand guidelines adherence.
* Translate commercial campaign creative directions into high-impact digital assets.
* Leverage ChatGPT to create and optimize high-quality web copy, refining it to meet tone of voice and conversion goals.
* Oversee product content lifecycle elements including descriptions, badges, filtering attributes, and SEO metadata.
* Build campaign-specific pages, homepage content, and PDP layouts using existing templates or new design sections.
What are we looking for? 🕵️
* Language Proficiency: Professional fluency in English (B2-C1 level) and native or bilingual proficiency in Spanish (C1 level).
* Core Technical Tooling: Proficient mastery of Figma as the primary tool for interface design.
* End-to-End Product Design Process: Proven experience owning the full product design lifecycle, split into:
* Discovery & Research: Understanding the problem, conducting benchmarking, and defining the solution.
* UI Design: Executing high-fidelity visual and interface design.
* Developer Hand-off: Seamlessly preparing, translating, and delivering assets to engineering teams.
* Visual eye and deep interest in artistic aesthetics.

What do we offer? 🍬
🌟Culture of freedom, flexibility, and trust
🚀Entrepreneurial environment that encourages innovation
💻Hybrid policy (3 days at the office, 2 days you can work from home)
🏡 Up to 2 full weeks + 10 days of remote work per year: designed to give you time to explore, travel, and work from wherever inspires you!
⏰ Flexible starting and finishing hours to support work-life balance
🐶 Pet-friendly office, bring your furry friends every day!
➖50% discounts on Tropicfeel's products
🚲 Discounts with local mobility partners such as Cooltra and Kleta
☕Daily fresh fruit, coffee & tea
👐Team-building activities and regular company celebrations
💳Social benefits with Cobee cards, including discounts in restaurants, transportation & memberships
✨ Career growth through development programs
📍Barcelona-based job in cool Poblenou offices (L4), 10 minutes from the beach
What happens next?

We strive for a fast and efficient hiring process that benefits both you and us.
* CV Application review: We will review it as quickly as possible and update you on the next steps.
* Let's chat: Quick 20-30-minute chat with our People Team about your experience and expectations for the role.
* Technical interview: You will be asked to prepare a technical case and come to our offices to present it to the Ecommerce Manager & Area Director.

About Tropicfeel
At Tropicfeel, we were born in the tropics and raised in the Mediterranean with a clear mission: to bring people closer to the planet in a world that is increasingly digital and disconnected from reality. We believe exploration should be conscious, sensory, and intentional.
As a B-Corp, every decision we make is guided by the highest standards of social and environmental responsibility. It's not just a certification; it's the way we work.
Our design reflects our philosophy: merging technical innovation with organic simplicity to create versatile products that accompany you on any adventure.
Let's change the way we travel