Stylish, affordable eyewear with in-store optometry services.

Bailey Nelson is an Australian eyewear brand founded in **2012** in **Bondi Beach, Sydney**, by **Nick Perry** and **Peter Winkle**. Headquartered in **Surry Hills, New South Wales, Australia**, the company employs around **530 people** and operates **over 100 stores** across Australia, New Zealand, Canada, and other markets. Bailey Nelson has built its reputation by offering **high-quality, design-driven eyewear at accessible prices**, along with professional **optometry services** in its stores. The company has experienced rapid growth, with estimated **annual revenue of around USD 190.7 million**. In **2022**, it reported an impressive **28% year-on-year organic growth**, with revenue nearing **USD 100 million**, according to *SmartCompany*. Bailey Nelson continues to expand internationally, aiming to combine fashion-forward design, transparency, and customer-focused service in the optical retail industry.