Major U.S. auto insurer known for consumer-friendly policies and ads. The Government Employees Insurance Company (GEICO) is a leading American auto insurance provider, headquartered in Chevy Chase, Maryland. Established in 1936, GEICO has grown to become the third-largest auto insurer in the United States. As a subsidiary of Berkshire Hathaway since 1996, GEICO is known for delivering direct-to-consumer insurance via digital channels, call centers, and over 300 field offices. The company insures millions of policyholders, offering coverage not only for automobiles but also motorcycles, RVs, boats, renters, homeowners, and more. GEICO is particularly recognized for its memorable ad campaigns, including the iconic Gecko and caveman mascots. In recent years, its workforce has fluctuated, with approximately 28,000 employees reported in 2024. GEICO’s financial results contribute significantly to Berkshire Hathaway’s overall insurance operations, and the firm remains committed to efficient marketing and cost savings for customers.