FREE NOW is one of Europe's leading ride-hailing apps that connects more than 14 million passengers with drivers in more than 100 cities. It currently operates in London, Brighton, Edinburgh, Manchester, Nottingham, Oxford, Reading, Derby and Leicester. 

FREE NOW is part of the mobility joint venture between BMW and Daimler, formed in February 2019. In July 2016, under the previous brand name "mytaxi" FREE NOW announced the merger with Hailo, the leading taxi app in the UK and Ireland - an important step towards becoming Europe's largest e-hailing app.

Since then FREE NOW has been London’s leading black cab app. Now, by joining forces with Kapten in 2020, FREE NOW is now London’s only ride-hailing app with black cabs and private hire vehicles all together. 

Today, FREE NOW works with 1300 employees in 26 offices across Europe. Marc Berg is the CEO of FREE NOW Europe

Data & Facts
Founded: June 2009
Headquarters: Hamburg
CEO Europe: Marc Berg 
Employees: Over 700 employees
Shareholders: BMW Group and Daimler AG