YOOX NET-A-PORTER GROUP S.p.A is an Italian internet mail order retailer of men's and women's multibrand clothing and accessories founded on 5 October 2015 after the merger between YOOX GROUP, the global Internet retailing partner for leading fashion and luxury brands, and THE NET-A-PORTER GROUP, the world’s premier online luxury fashion destination for content and commerce. Yoox was founded by Federico Marchetti, a former investment banker,[2] in Zola Predosa near Bologna in 2000 and has become an e-commerce company that serves "more than 100 countries worldwide".[3][4] Compagnie Financière Richemont agreed to merge Net-a-Porter with Yoox without the knowledge of Net-a-Porter founder Natalie Massenet for a valuation of about £950 million (about $1.4 billion), which was much lower than what Morgan Stanley bankers believed the business to be worth.[5]