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Praktikant (m/w/d) Product & Content - Cosmetics / Care Essentials

Birkenstock
Germany  Cologne, Germany
Internship, Beauty, English
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Job Description:

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 7100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

YOUR SHOES TO FILL:
* Support Product Development:
* Support the creation and launch of new products, with a strong focus on artwork handling
* Assist in product operations, including assembling instructions, maintaining the Data Management System, and preparing FAQs
* Prepare internal presentations and product launch decks
* Conduct market research and create competitive overviews
* Support Content:
* Webshop: Creation and maintenance of Care Essentials products within internal PIM and CMS systems
* Social Media: Monitor competitors and screen trends
* Support operational coordination for shootings
YOUR WALK OF LIFE:
* A bachelor's degree in a relevant discipline (e.g., marketing, communication) or equivalent professional qualification
* Prior internship experience in marketing, ideally in product management; experience in the beauty sector is an advantage
* Strong English copywriting and proofreading skills, with excellent command of grammar and language; German language skills are mandatory
* You are creative, curious and full of ideas
* A structured and organized approach, with enthusiasm for taking ownership of projects and embracing new challenges

WE OFFER:
BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. Our Talent Acquisition team is looking forward to receiving your online application

Source: Company website
Posted on: 17 Feb 2026  (verified 18 Feb 2026)
Type of offer: Internship
Industry: Retail
Languages: English
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