Product Marketing Manager F/H/X

Job Description:

Company Description:

Are you passionate about bridging the gap between product and market with a desire to create impactful solutions?

Flexcity, an independent subsidiary of the Veolia Group and a European leader in energy technologies, is seeking a Product Marketing Manager F/H/X for its Brussels office.

We support over 150 clients in their energy transition by optimizing their assets (including BESS, RES, electrolyzers, and eBoilers..). Our proprietary platform currently manages 3GW of flexibility across 6 countries.

Job Description:

As a Product Marketing Manager F/H/X for Flexcity, you will report directly to the Head of Growth.
You will be responsible for shaping product positioning, messaging, and go-to-market execution by translating market and customer insight into compelling narratives, and support the Sales with clear, compelling collateral that helps them succeed.
* Positioning & messaging (40%):
* ​​​​​​​Develop and refine product value propositions, personas, and messaging frameworks that clearly articulate customer outcomes, value, and differentiation for our products.
* Go-to-market and Sales enablement (30%):
* Plan and execute campaigns and launches with growth marketing across our 6 countries and products
* Create sales collateral such as pitch decks, one-pagers, case studies, battlecards…. And work closely with sales to enable them.
* Customers & competitive insight (30%):
* Gain and maintain a deep understanding of target markets, competitor landscape and customer segments to ensure messaging is relevant, compelling, and insight-driven.
* Build and maintain a structured competitive intelligence process that informs positioning and sales narrative

Qualifications:

Experience & Hard Skills
* Minimum 3 years of hands-on experience in B2B product marketing, ideally for software, data, or analytics products
* Strong expertise in strategic market research, persona development, segmentation, and positioning frameworks
* Experience in go-to-market execution: product launches, sales enablement, GTM campaigns
* Excellent messaging and content development skills
* Experience in the energy sector is a strong plus
Personal & Soft Skills
* Excellent storytelling, communication, and writing skills
* Strategic thinker with strong prioritization abilities
* Effective cross-functional collaboration and stakeholder management
* Ability to operate autonomously in a fast-scaling environment

Additional Information:

Interview Process:
* HR interview / Talent acquisition (45 mins, video call): presentation of your professional background, presentation of the recruitment context, discussion regarding your motivations;
* Interview with the Head of Growth (60 mins, video call): in-depth presentation of the team and how it works;
* Case study to be completed at home (1 week);
* Presentation of your case to the Head of Growth (60 mins, on site) followed by a 'coffee chat' (45 min) with a member of the team.

As an inclusive company, Veolia is committed to diversity and gives equal consideration to all applications, without discrimination