Stores Communications Lead, Bazil, International Stores & Corporate Communications

Job Description:

We're looking for a strategic, creative, and data-driven communications leader to own Amazon's retail narrative in Brazil. The mission for this role is clear: amplify Amazon's brand perception in Brazil through sustained communications campaigns that drive long-term awareness, consideration, and affinity among Brazilian consumers.

You'll shape how millions of Brazilians perceive Amazon's shopping experience, driving awareness of our unmatched selection, competitive pricing, delivery speed, and innovation across earned, owned, and paid efforts spanning traditional and non-traditional channels. This is a rare opportunity to lead communications for a business operating in a dynamic segment under accelerated evolution - where AI is redefining how customers discover, shop, and interact with brands - and you'll do it from inside a company that doesn't just talk about innovation, but builds it into everything, from the search bar to the doorstep.

Key job responsibilities
You will lead end-to-end communications strategy for Amazon Brazil's retail business, translating business priorities into compelling narratives across one of the world's most exciting media landscapes - where creators, social media, and AI-driven content are redefining how brands connect with consumers.
* Develop and execute integrated communications strategies for Amazon Brazil's retail business, covering Prime membership, High Velocity Events (Prime Day, Black Friday), High-growth categories, and AI-powered shopping innovations
* Drive narrative connecting operational milestones to customer-facing stories that resonate across diverse audiences
* Lead proactive media relations, creator partnerships, and owned channel strategies that position Amazon as the definitive shopping destination for Brazilian consumers
* Lead and scale a communications operation - including agency partners and contractors to deliver campaigns and sustained always-on storytelling
* Develop measurement frameworks demonstrating quantifiable business impact on brand perception, consideration, and share of voice metrics
* Identify and mitigate reputational risks related to the retail business, providing strategic counsel to senior leaders during issues and crises

A day in the life
You'll start your day with your finger on the pulse of what's shaping conversations - scanning media, social channels, creator content, and costumers signals to stay close to how Brazilians discover, shop, and talk about brands. From there, you'll jump into strategy sessions with local and global Stores and Communications partners on upcoming launches, campaign developments and performance, and always-on storytelling priorities. Your stakeholders span from the Brazil business teams to international communications leaders allocated across the globe.

About the team
We are the Brazil Stores & Corporate Communications team - a high-impact group responsible for building and protecting Amazon's reputation across Brazil. We operate as an integrated unit covering Corporate, Stores, Ads, and Internal Communications under an international structure that connects multiple countries. Our culture is fast-paced, creative, and deeply strategic. We think big, move quickly, and measure everything. We believe in the power of local storytelling with global ambition, and we're passionate about making Amazon part of all Brazilians' daily lives, delivering savings, convenience, and opportunity

Candidate Requirements:

- 7+ years of recent professional communications or public relations experience
- Bachelor's degree
- Experience in communication and presentation skills, both written and verbal in Portuguese & English
- Experience in e-commerce, retail or advertising
- Experience developing successful marketing or communications campaigns
- Experience working and communicating with multiple stakeholders, C-level executives and cross-functional teams
- Experience in a fast-paced, high-tech company, or experience with domestic or international travel coordination
- Fluent in AI: comfortable using AI in everyday workflows and willing to experiment to create new ways to apply AI to our work to make us more effective and efficient
- Strong media relations skills with established relationships in Brazil's business, technology, and consumer press
- Experience with creator/influencer strategies and non-traditional media formats (podcasts, branded content, social-first storytelling)
- Data-driven mindset with experience using brand tracking, media monitoring, and analytics tools to inform strategy
- Strong news judgment and ability to identify and mitigate reputational risks
- Master's degree in Communications, Journalism, Marketing, or related field

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner