Trade Activation Specialist

Job Description:

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!

Learn more: jti.com

Local applicants welcome

Location: Croatia, Zagreb

Function: Trade Activation Specialist

Reporting to: Sales Manager Croatia & Slovenia

Role: Permanent

Trade Activation Specialist

The Trade Activation Specialist supports sustainable long-term growth in the assigned market by analyzing market, sales and brand performance and by developing and implementing trade activation initiatives that strengthen brand equity and support sales objectives.

Position:

* Develop and propose integrated trade engagement concepts in coordination with Sales and Marketing, including brand trade programs, activation events, digital platforms, launches and communication waves

* Implement trade activation programs and events in line with sales expectations, brand positioning and JTI Excellence in Execution (JTI EiE) standards

* Coordinate with agencies and suppliers to ensure high-quality delivery of activation materials and event execution

* Ensure timely delivery and distribution of point-of-sale materials (POSM - Point of Sale Materials) and other activation tools

* Analyze activation performance, provide recommendations for improvement and contribute insights to the forecasting process

* Support sales cycle planning, including analysis of previous cycles, preparation of future activities and briefing materials for field force teams

* Coordinate and monitor trade activation budgets, track KPIs and ensure compliance with internal procedures

* Oversight and analysis of all budget lines related to M&S Croatia, ensuring timely reporting to the line manager

* Monitoring and analyzing consumer habits and preferences to ensure alignment with proposed field sales activities

Requirements:

* University degree or equivalent qualification

* At least 2 years of relevant experience in FMCG within marketing and/or sales functions

* Proven experience contributing to consumer experience or brand activation activities across channels

* Fluent in English and Croatian, both written and spoken

* Advanced proficiency in Microsoft Excel, SAP knowledge is a plus but not required

* Strong analytical approach with well-developed problem-solving skills

* Solid project management capability combined with basic financial understanding

* Effective communicator with the ability to collaborate cross-functionally and lead multiple stakeholders

What to expect:

* International working environment

* Opportunity to contribute to brand growth through impactful trade activation

* Professional development and learning opportunities

* Life and medical insurance

* Transportation allowance

* Multisport card

* Annual vacation days above minimum legal requirement

* Flexible working conditions

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.

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