Cyprus Business Development Lead

Job Description:

Overview

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that
includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
Responsibilities

* Lead the GTM transformation agenda for CY to simplify the business and scale operations
* Develop outstanding customer and partner relationships that will bolster growth and reignite share gains across all channels
* Deliver AOP across NSV, Volume, Distribution and execution KPIs
* Drive excellence in field execution, ensuring space gains according to MS as well as outstanding merchandising and overall store development
* Develop the sales organization to a best in class level, aligned with the SEEB agenda
* Support the KA and RM teams in customer negotiations and aligned with the SEEB agenda
* Restructure D&A / Promo policies to ensure transparency, traceability and max ROI, working closely with GRCY Sales Lead and RGM Lead
* Support the GRCY Lead with Demand Planning, leveraging transparency and visibility of the process and ensuring maximum accuracy
* Safeguard and monitor the execution of AOP by directing commercial functions (Sales, DX, GTM as matrix manager) aligning the rest Heads of Finance, Operations, HR and BIS
* Set organizational structure and roles within commercial function, set performance standards and goals, and coach/develop direct reports for sustainable growth.
* Support/act as a partner for all Management team to implement and sustain business growth
Qualifications

* University Degree
* Minimum 7-10 years of relevant sales and commercial experience in FMCG or similar
* Critical to have sound knowledge of the Sales and GTM transformation
* Led sales teams; Set, aligned and motivated teams around common visions to goals
* P&L fluency
* English Proficiency
* PC literate
* Solid experience in dealing with culturally diverse environments
* Developed, operationalized and executed long and short term business and people strategies
* Developed communication and negotiation skills

* Lead the GTM transformation agenda for CY to simplify the business and scale operations
* Develop outstanding customer and partner relationships that will bolster growth and reignite share gains across all channels
* Deliver AOP across NSV, Volume, Distribution and execution KPIs
* Drive excellence in field execution, ensuring space gains according to MS as well as outstanding merchandising and overall store development
* Develop the sales organization to a best in class level, aligned with the SEEB agenda
* Support the KA and RM teams in customer negotiations and aligned with the SEEB agenda
* Restructure D&A / Promo policies to ensure transparency, traceability and max ROI, working closely with GRCY Sales Lead and RGM Lead
* Support the GRCY Lead with Demand Planning, leveraging transparency and visibility of the process and ensuring maximum accuracy
* Safeguard and monitor the execution of AOP by directing commercial functions (Sales, DX, GTM as matrix manager) aligning the rest Heads of Finance, Operations, HR and BIS
* Set organizational structure and roles within commercial function, set performance standards and goals, and coach/develop direct reports for sustainable growth.
* Support/act as a partner for all Management team to implement and sustain business growth

Candidate Requirements:

* University Degree
* Minimum 7-10 years of relevant sales and commercial experience in FMCG or similar
* Critical to have sound knowledge of the Sales and GTM transformation
* Led sales teams; Set, aligned and motivated teams around common visions to goals
* P&L fluency
* English Proficiency
* PC literate
* Solid experience in dealing with culturally diverse environments
* Developed, operationalized and executed long and short term business and people strategies
* Developed communication and negotiation skills