Group Product Manager - CNS

Job Description:

JOB DESCRIPTION:

JOB DESCRIPTION
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:
* Independently handle brand management responsibility for allocated brands. Brand portfolio to include strategically important brands of the Division
* Achieve top-line, market share and bottom-line targets for the brands assigned
* Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
* Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
* Analyze market conditions and forecast sales on a regular basis
* Monitor ROI on brand strategies
* Monitor competitor activities
* Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
* Develop and implement Annual Operating Plan for brand portfolio
* Undertake fieldwork to capture insights
* Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
* Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement
* Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
* Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
* Lead Divisional initiatives which are of significant impact to the business / organization
* Buddy to new brand managers in the team
* Mentor/Guide to management trainees in the team
JOB SPECIFICATIONS: Skill, Education, Experience
Education:
* Graduate in Science / Pharmacy
* MBA/PGDBA in Sales and Marketing from top B school (tier 1 at least)
Experience:
* Pharmaceutical brand management experience of at least 5 years (preferably in MNC) as Brand manager/ Sr Brand Manager
* Additional exposure of sales preferred
* Exposure to managing Key Accounts / dealing with Key Opinion Leaders
* Experience in managing new launches
Skills:
* Excellent Communication Skills
* Functional & Technical Knowledge on therapy areas owned and other therapies in the division
* Demonstrates creativity, innovation and drive for results
* Ability to influence, lead and work with cross functional teams
* Analytical skills and Good Financial Acumen
* Strategic thinking, Problem solving and decision making skills
* Planning and organizing skills for short term and long term.
* Time management and multi-tasking skills

The base pay for this position is N/A
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:
Product Management

DIVISION:
EPD Established Pharma

LOCATION:
India > Mumbai : BKC Building

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
Yes, 25 % of the Time

MEDICAL SURVEILLANCE:
No

SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)