Content Designer

Job Description:

Overview

CAREERS TO SMILE ABOUT

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay's and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities

The Opportunity

The Content Designer is responsible for executing end-to-end content design projects, including social media assets, banners, POS materials, internal communications, and presentation decks. This role supports creative strategy development, contributes innovative ideas, and collaborates closely with senior designers to refine concepts and ensure alignment with brand standards and business objectives.
Additionally, the role involves adapting and versioning existing creative assets across PepsiCo's portfolio to meet customer, consumer, and market needs.

Your Impact

As a Content Designer, your responsibilities include:
* Contribute to the development of creative visual concepts based on defined communication objectives.
* Design innovative POS, OOH materials, and multimedia graphics in alignment with brand and design standards to support marketing initiatives and distribution channels.
* Adapt, localize, and version existing creative assets, including digital toolkits, key visuals, and social media content.
* Develop POS or key visual concepts when required.
* Determine the most effective visual approach to represent brand concepts, with a focus on graphic and motion design when applicable.
* Act as a brand guardian, ensuring consistent application of brand guidelines across all materials.
* Take ownership of design projects, working independently and collaboratively within cross-functional teams.
* Manage multiple priorities with strong attention to detail, adapting effectively to last-minute requests and evolving business needs.
* Demonstrate high learning agility, adaptability, and a strong sense of urgency to deliver results.
Qualifications

Who Are We Looking For?

* Bachelor's degree in a related field (Advertising, Graphic Design, Multimedia Design, Visual Arts, Motion Graphics, or similar).
* 2+ years of design experience in a creative agency or in-house environment, preferably working with CPG brands, POS, packaging, or 3D projects.
* Proficiency in Adobe Creative Suite (Photoshop, Illustrator); experience with Blender, After Effects, or Premiere is a plus.
* Strong communication and collaboration skills, with the ability to work independently and manage multiple deadlines in fast-paced environments.
* Fluency in English and Spanish.
* Strong problem-solving mindset, high learning agility, and adaptability.
* Proficiency in PowerPoint and Microsoft Office.
* A strong portfolio demonstrating digital, key visual, and POS/packaging work.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

* Opportunities to learn and develop every day through a wide range of programs.
* Internal digital platforms that promote self-learning.
* Development programs according to Leadership skills.
* Specialized training according to the role.
* Learning experiences with internal and external providers.
* We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
* Financial wellness programs that will help you reach your goals in all stages of life.
* A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
* And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

The Opportunity

The Content Designer is responsible for executing end-to-end content design projects, including social media assets, banners, POS materials, internal communications, and presentation decks. This role supports creative strategy development, contributes innovative ideas, and collaborates closely with senior designers to refine concepts and ensure alignment with brand standards and business objectives.
Additionally, the role involves adapting and versioning existing creative assets across PepsiCo's portfolio to meet customer, consumer, and market needs.

Your Impact

As a Content Designer, your responsibilities include:
* Contribute to the development of creative visual concepts based on defined communication objectives.
* Design innovative POS, OOH materials, and multimedia graphics in alignment with brand and design standards to support marketing initiatives and distribution channels.
* Adapt, localize, and version existing creative assets, including digital toolkits, key visuals, and social media content.
* Develop POS or key visual concepts when required.
* Determine the most effective visual approach to represent brand concepts, with a focus on graphic and motion design when applicable.
* Act as a brand guardian, ensuring consistent application of brand guidelines across all materials.
* Take ownership of design projects, working independently and collaboratively within cross-functional teams.
* Manage multiple priorities with strong attention to detail, adapting effectively to last-minute requests and evolving business needs.
* Demonstrate high learning agility, adaptability, and a strong sense of urgency to deliver results

Candidate Requirements:

Who Are We Looking For?

* Bachelor's degree in a related field (Advertising, Graphic Design, Multimedia Design, Visual Arts, Motion Graphics, or similar).
* 2+ years of design experience in a creative agency or in-house environment, preferably working with CPG brands, POS, packaging, or 3D projects.
* Proficiency in Adobe Creative Suite (Photoshop, Illustrator); experience with Blender, After Effects, or Premiere is a plus.
* Strong communication and collaboration skills, with the ability to work independently and manage multiple deadlines in fast-paced environments.
* Fluency in English and Spanish.
* Strong problem-solving mindset, high learning agility, and adaptability.
* Proficiency in PowerPoint and Microsoft Office.
* A strong portfolio demonstrating digital, key visual, and POS/packaging work.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

* Opportunities to learn and develop every day through a wide range of programs.
* Internal digital platforms that promote self-learning.
* Development programs according to Leadership skills.
* Specialized training according to the role.
* Learning experiences with internal and external providers.
* We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
* Financial wellness programs that will help you reach your goals in all stages of life.
* A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
* And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization