Content Designer

Job Description:

Overview

CAREERS TO SMILE ABOUT

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay's and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
Responsibilities

The Opportunity
The Content Designer is responsible for designing and executing full content projects, including social media graphics, banners, POS materials, internal communications, and presentation decks. They support the creative strategy and actively contribute ideas. Working closely with senior designers, they refine concepts and ensure that every design aligns with brand and project goals.

This role involves developing design and creative proposals, as well as adapting and versioning existing assets across PepsiCo's portfolio to meet customer and consumer needs.
Our Content Designer is a specialist with expertise in retail, print, and digital materials. The ideal candidate is detail-oriented and highly proficient in design software, capable of creating graphics from scratch, editing and manipulating creative assets, and producing production-ready materials. They will also participate in brainstorming and brand strategy sessions, contributing to consumer programs, long-term campaigns, sizzle videos, POS, and 3D concepts.

Your Impact

As Content Designer your responsibilities would consist of:
* Work on the conception of creative visual ideas based on communication objectives.
* Generate fresh, innovative POS, OOH materials, and multimedia graphics within brand and design standards to support all distribution channels, social media, and marketing initiatives.
* Adapt and adjust existing creatives, digital toolkits, key visuals, and social media posts.
* Build POS or KV designs and concepts when needed.
* Determine the best way to visually represent a brand concept, focusing on graphic and motion design.
* Act as a brand guardian, ensuring strict adherence to brand guidelines.
* Take ownership of projects and work effectively both independently and collaboratively.
* Detail-oriented, with the ability to prioritize, multitask, and stay organized while responding to last-minute requests and adapting to business changes.
* High aptitude for learning, adaptability, and a strong sense of urgency to get things done.
Qualifications

Who Are We Looking For?
Education
* Bachelor's degree in a related field (Advertising, Graphic Design, Multimedia Design, Visual Arts, Motion Graphics, etc.).
Experience
* 2+ years of creative agency experience in design, 3D, packaging, or POS projects.
* Fluency in English
* Proficiency in Adobe Creative Suite, Photoshop, Illustrator
* A portfolio showcasing diverse digital, KV, and POS/packaging work; standout projects are a must, including:
* Multi-channel creative work (digital, social, retail/POS, and campaign adaptations) that demonstrates strong brand stewardship, consistency, and ownership from concept adaptation through final delivery. CPG brand experience and motion graphics are a plus.
* Experience collaborating with creative teams in agency or in-house environments

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:
 
* Opportunities to learn and develop every day through a wide range of programs.
* Internal digital platforms that promote self-learning.
* Development programs according to Leadership skills.
* Specialized training according to the role.
* Learning experiences with internal and external providers.
* We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
* Financial wellness programs that will help you reach your goals in all stages of life.
* A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
* And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
 
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

The Opportunity
The Content Designer is responsible for designing and executing full content projects, including social media graphics, banners, POS materials, internal communications, and presentation decks. They support the creative strategy and actively contribute ideas. Working closely with senior designers, they refine concepts and ensure that every design aligns with brand and project goals.

This role involves developing design and creative proposals, as well as adapting and versioning existing assets across PepsiCo's portfolio to meet customer and consumer needs.
Our Content Designer is a specialist with expertise in retail, print, and digital materials. The ideal candidate is detail-oriented and highly proficient in design software, capable of creating graphics from scratch, editing and manipulating creative assets, and producing production-ready materials. They will also participate in brainstorming and brand strategy sessions, contributing to consumer programs, long-term campaigns, sizzle videos, POS, and 3D concepts.

Your Impact

As Content Designer your responsibilities would consist of:
* Work on the conception of creative visual ideas based on communication objectives.
* Generate fresh, innovative POS, OOH materials, and multimedia graphics within brand and design standards to support all distribution channels, social media, and marketing initiatives.
* Adapt and adjust existing creatives, digital toolkits, key visuals, and social media posts.
* Build POS or KV designs and concepts when needed.
* Determine the best way to visually represent a brand concept, focusing on graphic and motion design.
* Act as a brand guardian, ensuring strict adherence to brand guidelines.
* Take ownership of projects and work effectively both independently and collaboratively.
* Detail-oriented, with the ability to prioritize, multitask, and stay organized while responding to last-minute requests and adapting to business changes.
* High aptitude for learning, adaptability, and a strong sense of urgency to get things done

Candidate Requirements:

Who Are We Looking For?
Education
* Bachelor's degree in a related field (Advertising, Graphic Design, Multimedia Design, Visual Arts, Motion Graphics, etc.).
Experience
* 2+ years of creative agency experience in design, 3D, packaging, or POS projects.
* Fluency in English
* Proficiency in Adobe Creative Suite, Photoshop, Illustrator
* A portfolio showcasing diverse digital, KV, and POS/packaging work; standout projects are a must, including:
* Multi-channel creative work (digital, social, retail/POS, and campaign adaptations) that demonstrates strong brand stewardship, consistency, and ownership from concept adaptation through final delivery. CPG brand experience and motion graphics are a plus.
* Experience collaborating with creative teams in agency or in-house environments

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:
 
* Opportunities to learn and develop every day through a wide range of programs.
* Internal digital platforms that promote self-learning.
* Development programs according to Leadership skills.
* Specialized training according to the role.
* Learning experiences with internal and external providers.
* We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
* Financial wellness programs that will help you reach your goals in all stages of life.
* A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
* And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
 
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization