Marketing Associate Manager

Job Description:

Overview

CAREERS TO SMILE ABOUT

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay's and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

The ONE PEP Media Hub Team is looking for a passionate Biddable Media analyst who has extensive experience with hands-on-keys media activation experience (all social and programmatic buying platforms) who will provide media guidance and activation support.
Responsibilities

Accountabilities:

* Craft and implement data driven paid media plans that deliver full-funnel KPIs
* Serve as a consult for brand leads on media execution details, developing and owning processes to bring our campaigns to life in media and working closely with Marketing Sciences to measure and optimize media impact
* Liaise directly across a breadth of external (media agency, analytics / measurement partners, creative agencies, media partners) and internal (Trademark Teams, Finance, Consumer Insights, Comms, DX, Foodservice, Ecommerce, BIS) stakeholder groups
* Develop and ensure adoption of standardized tools, processes and timelines
* Experience communicating complex concepts to non-technical audiences
* Experience working with cross functional teams and track record of success in effectively managing agency partners
* The candidate must be immersed in digital culture, familiar with emerging trends and technologies
* Must demonstrate professional maturity - ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders
* Strong collaboration and project management skills
* Strong analytical skills
* Creative thinking and problem-solving skills
* Demonstrated ability to develop and cultivate relationships
* Ability to leverage insights to draw sound conclusions and translate them into actionable recommendations
* Ability to work independently while being a part of a performance driven team
Qualifications

Education / Certifications
* Minimum Qualification: Bachelor's degree in related field (Marketing and/or Media)
Work Experience
* 3-5 years of relevant marketing/media experience
* 1-2 years of experience managing media buying and campaign activation across programmatic advertising platforms, optimizing audience targeting, budgets, and performance metrics.
* 3 years of media activation experience across Meta, TikTok, DV360, ADSP, TTD.
* Advanced English proficiency required.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:
 
* Opportunities to learn and develop every day through a wide range of programs.
* Internal digital platforms that promote self-learning.
* Development programs according to Leadership skills.
* Specialized training according to the role.
* Learning experiences with internal and external providers.
* We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
* Financial wellness programs that will help you reach your goals in all stages of life.
* A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
* And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
 
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

Accountabilities:

* Craft and implement data driven paid media plans that deliver full-funnel KPIs
* Serve as a consult for brand leads on media execution details, developing and owning processes to bring our campaigns to life in media and working closely with Marketing Sciences to measure and optimize media impact
* Liaise directly across a breadth of external (media agency, analytics / measurement partners, creative agencies, media partners) and internal (Trademark Teams, Finance, Consumer Insights, Comms, DX, Foodservice, Ecommerce, BIS) stakeholder groups
* Develop and ensure adoption of standardized tools, processes and timelines
* Experience communicating complex concepts to non-technical audiences
* Experience working with cross functional teams and track record of success in effectively managing agency partners
* The candidate must be immersed in digital culture, familiar with emerging trends and technologies
* Must demonstrate professional maturity - ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders
* Strong collaboration and project management skills
* Strong analytical skills
* Creative thinking and problem-solving skills
* Demonstrated ability to develop and cultivate relationships
* Ability to leverage insights to draw sound conclusions and translate them into actionable recommendations
* Ability to work independently while being a part of a performance driven team

Candidate Requirements:

Education / Certifications
* Minimum Qualification: Bachelor's degree in related field (Marketing and/or Media)
Work Experience
* 3-5 years of relevant marketing/media experience
* 1-2 years of experience managing media buying and campaign activation across programmatic advertising platforms, optimizing audience targeting, budgets, and performance metrics.
* 3 years of media activation experience across Meta, TikTok, DV360, ADSP, TTD.
* Advanced English proficiency required.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:
 
* Opportunities to learn and develop every day through a wide range of programs.
* Internal digital platforms that promote self-learning.
* Development programs according to Leadership skills.
* Specialized training according to the role.
* Learning experiences with internal and external providers.
* We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
* Financial wellness programs that will help you reach your goals in all stages of life.
* A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
* And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
 
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization