Demand Accelerator Manager UK & Benelux - SodaStream

Job Description:

Overview

SodaStream is the world's #1 sparkling water brand and a global leader in producing home sparkling water makers. With products sold in over 46 countries, we're passionate about replacing plastic waste and offering consumers a healthier, more sustainable beverage option.

SodaStream is part of the PepsiCo product family, which supports the PepsiCo Positive (pep+) initiative and champions strong business and social values to lead positive change. At SodaStream, we put the planet and people first - to help create a better, more sustainable future for generations to come.Want to change the way the world drinks?

As we accelerate the commercial transformation for Sodastream across Northern Europe, we are seeking a Demand Acceleration Manager to lead and deliver best in class commercial execution in the North Europe markets. This is a high impact role responsible for shaping and executing transformational demand strategies, elevating customer partnerships, and driving sustainable growth across channels with hyper-focus on all Brick & Mortar channels. You will play a critical role in embedding data driven decision making, customer engagement, and best in class Perfect Store Execution standards.
Responsibilities

Demand acceleration & growth strategy

* Lead the development and execution of bespoke demand acceleration channel strategies to maximize category growth across the market.
* Identify and unlock granular Shopper Value Offer growth opportunities and related execution standards to deliver them.
* Leverage analytics and data to drive precision targeting and personalized execution ( Most Valuable Store, Store Clustering concepts).
* Develop Category Leadership initiatives and selling story for SodaStream across retail and digital environments to elevate customer collaboration as part of WCCE.
Perfect store & commercial excellence

* Define and implement Perfect Store (PICOS) standards across physical and digital retail environments.
* Ensure best-in-class in-store and online execution, optimizing visibility, availability, and conversion.
* Drive continuous improvement through KPI's performance tracking and field feedback loops.
* Facilitate course corrective actions and identify capabilities/performance gaps.

Customer & channel development

* Own the market category leadership agenda across all channels and co-develop insight-led selling story to the trade.
* Partner closely with Sales to elevate strategic customer relationships as part of the World Class Customer Engagement cycle to unlock joint business plans (JBPs) with key retail partners.
* Drive channel-specific strategies tailored to on-line and off-line channels.

Cross-Functional Leadership

* Partner closely with Sales, Trade Marketing, RGM to align priorities and execution on local level.
* Partner with the DX global team and actively engage within the global DX community to share best practices and lift & shift from other clusters where appropriate.
* Lead and inspire cross-functional teams to deliver integrated commercial solutions.
* Foster a culture of agility, innovation, and data-driven decision-making
Qualifications

Key capabilities & experience

* Proven experience in commercial strategy, demand generation, or category management.
* Strong track record in FMCG or consumer goods, ideally across multiple markets.
* Deep expertise in Perfect Store and retail execution excellence .
* Experience leveraging digital tools, data analytics, and shopper insights to drive growth.
* Strong commercial acumen.
* Ability to influence stakeholders and build strong relationships internally with peers, DX broader community and strategic relationship externally with key retailers.
* Collaborative and entrepreneurial mindset with ability to balance both strategic thinking with execution.

Demand acceleration & growth strategy

* Lead the development and execution of bespoke demand acceleration channel strategies to maximize category growth across the market.
* Identify and unlock granular Shopper Value Offer growth opportunities and related execution standards to deliver them.
* Leverage analytics and data to drive precision targeting and personalized execution ( Most Valuable Store, Store Clustering concepts).
* Develop Category Leadership initiatives and selling story for SodaStream across retail and digital environments to elevate customer collaboration as part of WCCE.
Perfect store & commercial excellence

* Define and implement Perfect Store (PICOS) standards across physical and digital retail environments.
* Ensure best-in-class in-store and online execution, optimizing visibility, availability, and conversion.
* Drive continuous improvement through KPI's performance tracking and field feedback loops.
* Facilitate course corrective actions and identify capabilities/performance gaps.

Customer & channel development

* Own the market category leadership agenda across all channels and co-develop insight-led selling story to the trade.
* Partner closely with Sales to elevate strategic customer relationships as part of the World Class Customer Engagement cycle to unlock joint business plans (JBPs) with key retail partners.
* Drive channel-specific strategies tailored to on-line and off-line channels.

Cross-Functional Leadership

* Partner closely with Sales, Trade Marketing, RGM to align priorities and execution on local level.
* Partner with the DX global team and actively engage within the global DX community to share best practices and lift & shift from other clusters where appropriate.
* Lead and inspire cross-functional teams to deliver integrated commercial solutions.
* Foster a culture of agility, innovation, and data-driven decision-making

Candidate Requirements:

Key capabilities & experience

* Proven experience in commercial strategy, demand generation, or category management.
* Strong track record in FMCG or consumer goods, ideally across multiple markets.
* Deep expertise in Perfect Store and retail execution excellence .
* Experience leveraging digital tools, data analytics, and shopper insights to drive growth.
* Strong commercial acumen.
* Ability to influence stakeholders and build strong relationships internally with peers, DX broader community and strategic relationship externally with key retailers.
* Collaborative and entrepreneurial mindset with ability to balance both strategic thinking with execution