Brand Manager Beverages

Job Description:

Overview

As a Brand Manager, you will be the strategic owner and protector of brand equity, ensuring our brands stand out and deliver on ambitious business goals. You'll lead projects end-to-end, manage multiple stakeholders in a dynamic matrix environment, and turn insights into powerful marketing activations.
Responsibilities

What You'll Do

* Deliver Business Impact: Own the brand's Annual Operating Plan (AOP) and ensure we hit key performance targets.

* Guard Brand Equity: Apply branding frameworks across the marketing mix to maintain consistency and differentiation versus competitors.

* Lead Projects with Excellence: Take full ownership of dedicated programs-from planning to flawless execution-coordinating agencies, trade, field, and sales teams.

* Drive Activation & Innovation: Develop activation plans and marketing programs in collaboration with Central Teams and other markets. Support new product launches and packaging projects.

* Manage Stakeholders: Align and influence cross-functional teams, ensuring synergy and efficiency across the marketing agenda.

* Control Budgets: Monitor and report A&M budgets for assigned brands.

* Champion Communication: Create compelling briefs, co-lead multi-agency briefings, and oversee media planning and post-campaign analysis.

* Lead Creative Production: Manage agencies through the production process, negotiating timelines and costs to maximize impact.
Qualifications

What We're Looking For

* Experience: Minimum 3 years in Brand Management (FMCG preferred).
* Education: University degree.

* Skills:

o Strong stakeholder management in a matrix organization.
o Consumer-centric mindset and market knowledge.
o Excellent communication, networking, and project management skills.
o Analytical and organizational abilities with attention to detail. Excellent Nielsen skills.
o Innovative thinking to drive better results.

* Languages: Fluent in English & Polish.

* Tech: Fully PC literate.

What You'll Do

* Deliver Business Impact: Own the brand's Annual Operating Plan (AOP) and ensure we hit key performance targets.

* Guard Brand Equity: Apply branding frameworks across the marketing mix to maintain consistency and differentiation versus competitors.

* Lead Projects with Excellence: Take full ownership of dedicated programs-from planning to flawless execution-coordinating agencies, trade, field, and sales teams.

* Drive Activation & Innovation: Develop activation plans and marketing programs in collaboration with Central Teams and other markets. Support new product launches and packaging projects.

* Manage Stakeholders: Align and influence cross-functional teams, ensuring synergy and efficiency across the marketing agenda.

* Control Budgets: Monitor and report A&M budgets for assigned brands.

* Champion Communication: Create compelling briefs, co-lead multi-agency briefings, and oversee media planning and post-campaign analysis.

* Lead Creative Production: Manage agencies through the production process, negotiating timelines and costs to maximize impact

Candidate Requirements:

What We're Looking For

* Experience: Minimum 3 years in Brand Management (FMCG preferred).
* Education: University degree.

* Skills:

o Strong stakeholder management in a matrix organization.
o Consumer-centric mindset and market knowledge.
o Excellent communication, networking, and project management skills.
o Analytical and organizational abilities with attention to detail. Excellent Nielsen skills.
o Innovative thinking to drive better results.

* Languages: Fluent in English & Polish.

* Tech: Fully PC literate